Similarity of gaze patterns across physical and virtual versions of an installation artwork

Abstract An experiment was conducted to compare museum visitors’ gaze patterns using mobile eye-trackers, whilst they were engaging with a physical and a virtual reality (VR) installation of Piet Mondrian’s Neo-plasticist room design. Visitors’ eye movements produced approximately 25,000 fixations a...

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Autores principales:	Doga Gulhan, Szonya Durant, Johannes M. Zanker
Formato:	article
Lenguaje:	EN
Publicado:	Nature Portfolio 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/29aaf12c7db54a4d82a0a0b61984c420
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id	oai:doaj.org-article:29aaf12c7db54a4d82a0a0b61984c420
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spelling	oai:doaj.org-article:29aaf12c7db54a4d82a0a0b61984c4202021-12-02T18:48:23ZSimilarity of gaze patterns across physical and virtual versions of an installation artwork10.1038/s41598-021-91904-x2045-2322https://doaj.org/article/29aaf12c7db54a4d82a0a0b61984c4202021-09-01T00:00:00Zhttps://doi.org/10.1038/s41598-021-91904-xhttps://doaj.org/toc/2045-2322Abstract An experiment was conducted to compare museum visitors’ gaze patterns using mobile eye-trackers, whilst they were engaging with a physical and a virtual reality (VR) installation of Piet Mondrian’s Neo-plasticist room design. Visitors’ eye movements produced approximately 25,000 fixations and were analysed using linear mixed-effects models. Absolute and area-normalized dwell time analyses yielded mostly non-significant main effects of the environment, indicating similarity of visual exploration patterns between physical and VR settings. One major difference observed was the decrease of average fixation duration in VR, where visitors tended to more rapidly switch focus in this environment with shorter bursts of attentional focus. The experiment demonstrated the ability to compare gaze data between physical and virtual environments as a proxy to measure the similarity of aesthetic experience. Similarity of viewing patterns along with questionnaire results suggested that virtual galleries can be treated as ecologically valid environments that are parallel to physical art galleries.Doga GulhanSzonya DurantJohannes M. ZankerNature PortfolioarticleMedicineRScienceQENScientific Reports, Vol 11, Iss 1, Pp 1-16 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Doga Gulhan Szonya Durant Johannes M. Zanker Similarity of gaze patterns across physical and virtual versions of an installation artwork
description	Abstract An experiment was conducted to compare museum visitors’ gaze patterns using mobile eye-trackers, whilst they were engaging with a physical and a virtual reality (VR) installation of Piet Mondrian’s Neo-plasticist room design. Visitors’ eye movements produced approximately 25,000 fixations and were analysed using linear mixed-effects models. Absolute and area-normalized dwell time analyses yielded mostly non-significant main effects of the environment, indicating similarity of visual exploration patterns between physical and VR settings. One major difference observed was the decrease of average fixation duration in VR, where visitors tended to more rapidly switch focus in this environment with shorter bursts of attentional focus. The experiment demonstrated the ability to compare gaze data between physical and virtual environments as a proxy to measure the similarity of aesthetic experience. Similarity of viewing patterns along with questionnaire results suggested that virtual galleries can be treated as ecologically valid environments that are parallel to physical art galleries.
format	article
author	Doga Gulhan Szonya Durant Johannes M. Zanker
author_facet	Doga Gulhan Szonya Durant Johannes M. Zanker
author_sort	Doga Gulhan
title	Similarity of gaze patterns across physical and virtual versions of an installation artwork
title_short	Similarity of gaze patterns across physical and virtual versions of an installation artwork
title_full	Similarity of gaze patterns across physical and virtual versions of an installation artwork
title_fullStr	Similarity of gaze patterns across physical and virtual versions of an installation artwork
title_full_unstemmed	Similarity of gaze patterns across physical and virtual versions of an installation artwork
title_sort	similarity of gaze patterns across physical and virtual versions of an installation artwork
publisher	Nature Portfolio
publishDate	2021
url	https://doaj.org/article/29aaf12c7db54a4d82a0a0b61984c420
work_keys_str_mv	AT dogagulhan similarityofgazepatternsacrossphysicalandvirtualversionsofaninstallationartwork AT szonyadurant similarityofgazepatternsacrossphysicalandvirtualversionsofaninstallationartwork AT johannesmzanker similarityofgazepatternsacrossphysicalandvirtualversionsofaninstallationartwork
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Similarity of gaze patterns across physical and virtual versions of an installation artwork

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