Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges

Background: Software plays an essential role in enabling digital transformation via digital services added to traditional products or fully digital business offerings. This calls for a better understanding of the relationships between the dynamic nature of business models and their realization using...

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Autores principales:	Magnus Wilson, Krzysztof Wnuk, Lars Bengtsson
Formato:	article
Lenguaje:	EN
Publicado:	Wroclaw University of Science and Technology 2021
Materias:	business flexibility digital business modeling equivocality learning organization Computer software QA76.75-76.765
Acceso en línea:	https://doaj.org/article/2a0f12e200dc4b19b286a4878fdea6d8
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spelling	oai:doaj.org-article:2a0f12e200dc4b19b286a4878fdea6d82021-11-05T15:18:31ZBusiness Model Flexibility and Software-intensive Companies: Opportunities and Challenges10.37190/e-Inf2101092084-48401897-7979https://doaj.org/article/2a0f12e200dc4b19b286a4878fdea6d82021-09-01T00:00:00Zhttps://www.e-informatyka.pl/attach/e-Informatica_-_Volume_15/eInformatica2021Art09.pdfhttps://doaj.org/toc/1897-7979https://doaj.org/toc/2084-4840Background: Software plays an essential role in enabling digital transformation via digital services added to traditional products or fully digital business offerings. This calls for a better understanding of the relationships between the dynamic nature of business models and their realization using software engineering practices. Aim: In this paper, we synthesize the implications of digitalization on business model flexibility for software-intensive companies based on an extensive literature survey and a longitudinal case study at Ericsson AB. We analyze how software-intensive companies can better synchronize business model changes with software development processes and organizations. Method: We synthesize six propositions based on the literature review and extensive industrial experience with a large software-intensive company working in the telecommunication domain. Conclusions: Our work is designed to facilitate the cross-disciplinary analysis of business model dynamics and business model flexibility by linking value, transaction, and organizational learning to business model change. We believe that software engineering tools and methods can play a crucial role in enabling more automated synchronization between technology and business model changes. Magnus WilsonKrzysztof WnukLars Bengtsson Wroclaw University of Science and Technologyarticlebusiness flexibilitydigital business modelingequivocalitylearning organizationComputer softwareQA76.75-76.765ENe-Informatica Software Engineering Journal, Vol 15, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	business flexibility digital business modeling equivocality learning organization Computer software QA76.75-76.765
spellingShingle	business flexibility digital business modeling equivocality learning organization Computer software QA76.75-76.765 Magnus Wilson Krzysztof Wnuk Lars Bengtsson Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges
description	Background: Software plays an essential role in enabling digital transformation via digital services added to traditional products or fully digital business offerings. This calls for a better understanding of the relationships between the dynamic nature of business models and their realization using software engineering practices. Aim: In this paper, we synthesize the implications of digitalization on business model flexibility for software-intensive companies based on an extensive literature survey and a longitudinal case study at Ericsson AB. We analyze how software-intensive companies can better synchronize business model changes with software development processes and organizations. Method: We synthesize six propositions based on the literature review and extensive industrial experience with a large software-intensive company working in the telecommunication domain. Conclusions: Our work is designed to facilitate the cross-disciplinary analysis of business model dynamics and business model flexibility by linking value, transaction, and organizational learning to business model change. We believe that software engineering tools and methods can play a crucial role in enabling more automated synchronization between technology and business model changes.
format	article
author	Magnus Wilson Krzysztof Wnuk Lars Bengtsson
author_facet	Magnus Wilson Krzysztof Wnuk Lars Bengtsson
author_sort	Magnus Wilson
title	Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges
title_short	Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges
title_full	Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges
title_fullStr	Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges
title_full_unstemmed	Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges
title_sort	business model flexibility and software-intensive companies: opportunities and challenges
publisher	Wroclaw University of Science and Technology
publishDate	2021
url	https://doaj.org/article/2a0f12e200dc4b19b286a4878fdea6d8
work_keys_str_mv	AT magnuswilson businessmodelflexibilityandsoftwareintensivecompaniesopportunitiesandchallenges AT krzysztofwnuk businessmodelflexibilityandsoftwareintensivecompaniesopportunitiesandchallenges AT larsbengtsson businessmodelflexibilityandsoftwareintensivecompaniesopportunitiesandchallenges
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Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges

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