Wood Sector Media Promotion in Some South-East European Countries

Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP, this industrial sector should be part of the national strategy plans. However, media coverage of wood processing and furniture manufacturing in Croatia, as we...

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Autores principales:	Denis Jelačić, Leon Oblak, Slavica Petrović, Maja Moro, Andreja Pirc Barčić, Vanja Ćošić, Živka Meloska
Formato:	article
Lenguaje:	EN
Publicado:	University of Zagreb, Faculty of Forestry and Wood Technology 2012
Materias:	wood sector media media coverage insertations promotion investments Forestry SD1-669.5
Acceso en línea:	https://doaj.org/article/2a36e114f3c547818c7c817fdc6d70f8
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id	oai:doaj.org-article:2a36e114f3c547818c7c817fdc6d70f8
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spelling	oai:doaj.org-article:2a36e114f3c547818c7c817fdc6d70f82021-12-02T01:35:38ZWood Sector Media Promotion in Some South-East European Countries0012-67721847-1153https://doaj.org/article/2a36e114f3c547818c7c817fdc6d70f82012-09-01T00:00:00Zhttp://hrcak.srce.hr/file/129482https://doaj.org/toc/0012-6772https://doaj.org/toc/1847-1153Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP, this industrial sector should be part of the national strategy plans. However, media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profi led industrial sectors in some South-East European countries.Denis JelačićLeon OblakSlavica PetrovićMaja MoroAndreja Pirc BarčićVanja ĆošićŽivka MeloskaUniversity of Zagreb, Faculty of Forestry and Wood Technologyarticlewood sectormediamedia coverageinsertationspromotion investmentsForestrySD1-669.5ENDrvna Industrija, Vol 63, Iss 3, Pp 195-203 (2012)
institution	DOAJ
collection	DOAJ
language	EN
topic	wood sector media media coverage insertations promotion investments Forestry SD1-669.5
spellingShingle	wood sector media media coverage insertations promotion investments Forestry SD1-669.5 Denis Jelačić Leon Oblak Slavica Petrović Maja Moro Andreja Pirc Barčić Vanja Ćošić Živka Meloska Wood Sector Media Promotion in Some South-East European Countries
description	Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP, this industrial sector should be part of the national strategy plans. However, media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profi led industrial sectors in some South-East European countries.
format	article
author	Denis Jelačić Leon Oblak Slavica Petrović Maja Moro Andreja Pirc Barčić Vanja Ćošić Živka Meloska
author_facet	Denis Jelačić Leon Oblak Slavica Petrović Maja Moro Andreja Pirc Barčić Vanja Ćošić Živka Meloska
author_sort	Denis Jelačić
title	Wood Sector Media Promotion in Some South-East European Countries
title_short	Wood Sector Media Promotion in Some South-East European Countries
title_full	Wood Sector Media Promotion in Some South-East European Countries
title_fullStr	Wood Sector Media Promotion in Some South-East European Countries
title_full_unstemmed	Wood Sector Media Promotion in Some South-East European Countries
title_sort	wood sector media promotion in some south-east european countries
publisher	University of Zagreb, Faculty of Forestry and Wood Technology
publishDate	2012
url	https://doaj.org/article/2a36e114f3c547818c7c817fdc6d70f8
work_keys_str_mv	AT denisjelacic woodsectormediapromotioninsomesoutheasteuropeancountries AT leonoblak woodsectormediapromotioninsomesoutheasteuropeancountries AT slavicapetrovic woodsectormediapromotioninsomesoutheasteuropeancountries AT majamoro woodsectormediapromotioninsomesoutheasteuropeancountries AT andrejapircbarcic woodsectormediapromotioninsomesoutheasteuropeancountries AT vanjacosic woodsectormediapromotioninsomesoutheasteuropeancountries AT zivkameloska woodsectormediapromotioninsomesoutheasteuropeancountries
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Wood Sector Media Promotion in Some South-East European Countries

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