BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER

In article it is shown that one of criteria of competitiveness of the organization is loyalty of end users, partners and her employees. Such fundamental categories as norm and mass of potrebitelny cost, a consumer assessment, quality and the range allow to reveal degree of satisfaction of the client...

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Autores principales:	N. Zemlyanskaya, N. Kazakova, L. Mikhailova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	лояльность потребителя индекс потребительской лояльности качество товара Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/2a58b81e54594107bb7b52c2e1173e86
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:2a58b81e54594107bb7b52c2e1173e86
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spelling	oai:doaj.org-article:2a58b81e54594107bb7b52c2e1173e862021-12-03T07:43:16ZBASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER1816-42772686-8415https://doaj.org/article/2a58b81e54594107bb7b52c2e1173e862016-03-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/139https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In article it is shown that one of criteria of competitiveness of the organization is loyalty of end users, partners and her employees. Such fundamental categories as norm and mass of potrebitelny cost, a consumer assessment, quality and the range allow to reveal degree of satisfaction of the client. The way of an assessment of loyalty on the basis of definition of an index of consumer loyalty is considered, and also the algorithm of an assessment of this indicator is presented.N. ZemlyanskayaN. KazakovaL. MikhailovaPublishing House of the State University of Managementarticleлояльность потребителяиндекс потребительской лояльностикачество товараSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 3, Pp 198-200 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	лояльность потребителя индекс потребительской лояльности качество товара Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	лояльность потребителя индекс потребительской лояльности качество товара Sociology (General) HM401-1281 Economics as a science HB71-74 N. Zemlyanskaya N. Kazakova L. Mikhailova BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER
description	In article it is shown that one of criteria of competitiveness of the organization is loyalty of end users, partners and her employees. Such fundamental categories as norm and mass of potrebitelny cost, a consumer assessment, quality and the range allow to reveal degree of satisfaction of the client. The way of an assessment of loyalty on the basis of definition of an index of consumer loyalty is considered, and also the algorithm of an assessment of this indicator is presented.
format	article
author	N. Zemlyanskaya N. Kazakova L. Mikhailova
author_facet	N. Zemlyanskaya N. Kazakova L. Mikhailova
author_sort	N. Zemlyanskaya
title	BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER
title_short	BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER
title_full	BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER
title_fullStr	BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER
title_full_unstemmed	BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER
title_sort	bases of quality management of goods by an assessment of loyalty of the consumer
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/2a58b81e54594107bb7b52c2e1173e86
work_keys_str_mv	AT nzemlyanskaya basesofqualitymanagementofgoodsbyanassessmentofloyaltyoftheconsumer AT nkazakova basesofqualitymanagementofgoodsbyanassessmentofloyaltyoftheconsumer AT lmikhailova basesofqualitymanagementofgoodsbyanassessmentofloyaltyoftheconsumer
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BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER

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