Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park

Based on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In t...

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Autores principales:	Hugo Martins, Paulo Carvalho, Nuno Almeida
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	destination brand experience satisfaction intentions to revisit and recommend Peneda-Gerês National Park (PGNP) Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/2a58de9b7e9847e8831c9b8a09d4544b
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spelling	oai:doaj.org-article:2a58de9b7e9847e8831c9b8a09d4544b2021-11-11T19:20:43ZDestination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park10.3390/su1321115692071-1050https://doaj.org/article/2a58de9b7e9847e8831c9b8a09d4544b2021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11569https://doaj.org/toc/2071-1050Based on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In terms of methodology, a confirmatory factor analysis was used to test the model and the research hypotheses. The sample was composed of 507 tourists who visited the Peneda-Gerês National Park in Northern Portugal. Results showed an acceptable fit. The items of each construct were very strong. Positive significant results were found for all the considered hypotheses, particularly regarding the association of sensory DBE and behavioural DBE (subdimensions of the DBE scale) with satisfaction. The sensory DBE and affective DBE subdimensions of the DBE scale were meaningfully associated with visitors’ intentions to recommend. Satisfaction was a strong mediator for sensory DBE impact on their intention to revisit and to recommend, and a less strong effect was found for satisfaction as a mediator for behavioural DBE impact on intentions to revisit and to recommend. The theoretical contribution of this study aimed to deepen the analysis of the DBE construct in its multidimensional aspect and its relationship with other constructs. The results are discussed in relation to their theoretical and practical relevance.Hugo MartinsPaulo CarvalhoNuno AlmeidaMDPI AGarticledestination brand experiencesatisfactionintentions to revisit and recommendPeneda-Gerês National Park (PGNP)Environmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11569, p 11569 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	destination brand experience satisfaction intentions to revisit and recommend Peneda-Gerês National Park (PGNP) Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	destination brand experience satisfaction intentions to revisit and recommend Peneda-Gerês National Park (PGNP) Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Hugo Martins Paulo Carvalho Nuno Almeida Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park
description	Based on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In terms of methodology, a confirmatory factor analysis was used to test the model and the research hypotheses. The sample was composed of 507 tourists who visited the Peneda-Gerês National Park in Northern Portugal. Results showed an acceptable fit. The items of each construct were very strong. Positive significant results were found for all the considered hypotheses, particularly regarding the association of sensory DBE and behavioural DBE (subdimensions of the DBE scale) with satisfaction. The sensory DBE and affective DBE subdimensions of the DBE scale were meaningfully associated with visitors’ intentions to recommend. Satisfaction was a strong mediator for sensory DBE impact on their intention to revisit and to recommend, and a less strong effect was found for satisfaction as a mediator for behavioural DBE impact on intentions to revisit and to recommend. The theoretical contribution of this study aimed to deepen the analysis of the DBE construct in its multidimensional aspect and its relationship with other constructs. The results are discussed in relation to their theoretical and practical relevance.
format	article
author	Hugo Martins Paulo Carvalho Nuno Almeida
author_facet	Hugo Martins Paulo Carvalho Nuno Almeida
author_sort	Hugo Martins
title	Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park
title_short	Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park
title_full	Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park
title_fullStr	Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park
title_full_unstemmed	Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park
title_sort	destination brand experience: a study case in touristic context of the peneda-gerês national park
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/2a58de9b7e9847e8831c9b8a09d4544b
work_keys_str_mv	AT hugomartins destinationbrandexperienceastudycaseintouristiccontextofthepenedageresnationalpark AT paulocarvalho destinationbrandexperienceastudycaseintouristiccontextofthepenedageresnationalpark AT nunoalmeida destinationbrandexperienceastudycaseintouristiccontextofthepenedageresnationalpark
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Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park

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