Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park

Based on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In t...

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Autores principales: Hugo Martins, Paulo Carvalho, Nuno Almeida
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/2a58de9b7e9847e8831c9b8a09d4544b
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