Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park
Based on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In t...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
MDPI AG
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/2a58de9b7e9847e8831c9b8a09d4544b |
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