Media w aspekcie budowania świadomości marki narodowej

Media Aspects of Nation Branding: Challenges for Ukraine Developing coherent and comprehensive nation brand is of vital importance for Ukraine today. Building the strong nation brand requires active use of available tools and resources, amongst which one of the key places is occupied by the mass...

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Main Author:	Marina Tereszczuk
Format:	article
Language:	EN PL
Published:	Ksiegarnia Akademicka Publishing 2021
Subjects:	marka kraju TV Internet Ukraina Law K Political science J
Online Access:	https://doaj.org/article/2a80dfefd9a74c65a2f0e40508d4c6c4
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id	oai:doaj.org-article:2a80dfefd9a74c65a2f0e40508d4c6c4
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spelling	oai:doaj.org-article:2a80dfefd9a74c65a2f0e40508d4c6c42021-11-27T13:06:18ZMedia w aspekcie budowania świadomości marki narodowej10.12797/Politeja.12.2015.34_1.111733-67162391-6737https://doaj.org/article/2a80dfefd9a74c65a2f0e40508d4c6c42021-07-01T00:00:00Zhttps://journals.akademicka.pl/politeja/article/view/2390https://doaj.org/toc/1733-6716https://doaj.org/toc/2391-6737 Media Aspects of Nation Branding: Challenges for Ukraine Developing coherent and comprehensive nation brand is of vital importance for Ukraine today. Building the strong nation brand requires active use of available tools and resources, amongst which one of the key places is occupied by the mass media. This article explores how Ukraine uses the trans-border media to create and represent self-image for the world. The mass media (such as television and internet) as well as governmental websites that are focused on promoting the image (brand) Ukraine abroad were analyzed. This paper concentrates on the key problems and disadvantages of this practice. Marina TereszczukKsiegarnia Akademicka Publishingarticlemarka krajuTVInternetUkrainaLawKPolitical scienceJENPLPoliteja, Vol 12, Iss 2 (34/1) (2021)
institution	DOAJ
collection	DOAJ
language	EN PL
topic	marka kraju TV Internet Ukraina Law K Political science J
spellingShingle	marka kraju TV Internet Ukraina Law K Political science J Marina Tereszczuk Media w aspekcie budowania świadomości marki narodowej
description	Media Aspects of Nation Branding: Challenges for Ukraine Developing coherent and comprehensive nation brand is of vital importance for Ukraine today. Building the strong nation brand requires active use of available tools and resources, amongst which one of the key places is occupied by the mass media. This article explores how Ukraine uses the trans-border media to create and represent self-image for the world. The mass media (such as television and internet) as well as governmental websites that are focused on promoting the image (brand) Ukraine abroad were analyzed. This paper concentrates on the key problems and disadvantages of this practice.
format	article
author	Marina Tereszczuk
author_facet	Marina Tereszczuk
author_sort	Marina Tereszczuk
title	Media w aspekcie budowania świadomości marki narodowej
title_short	Media w aspekcie budowania świadomości marki narodowej
title_full	Media w aspekcie budowania świadomości marki narodowej
title_fullStr	Media w aspekcie budowania świadomości marki narodowej
title_full_unstemmed	Media w aspekcie budowania świadomości marki narodowej
title_sort	media w aspekcie budowania świadomości marki narodowej
publisher	Ksiegarnia Akademicka Publishing
publishDate	2021
url	https://doaj.org/article/2a80dfefd9a74c65a2f0e40508d4c6c4
work_keys_str_mv	AT marinatereszczuk mediawaspekciebudowaniaswiadomoscimarkinarodowej
_version_	1718408730636189696

Media w aspekcie budowania świadomości marki narodowej

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