Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.

This study investigates the extent to which individuals' perceptions and attitudes toward pesticides and pollinator related labeling influence their preferences for eco-labeled products. An incentive compatible second-price auction and a hypothetical discrete choice experiment were used to elic...

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Autores principales:	Xuan Wei, Hayk Khachatryan, Alicia Rihn
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/2a953b33ba1c402797a33f8b273dc6c3
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spelling	oai:doaj.org-article:2a953b33ba1c402797a33f8b273dc6c32021-11-25T06:19:04ZEstimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.1932-620310.1371/journal.pone.0251798https://doaj.org/article/2a953b33ba1c402797a33f8b273dc6c32021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0251798https://doaj.org/toc/1932-6203This study investigates the extent to which individuals' perceptions and attitudes toward pesticides and pollinator related labeling influence their preferences for eco-labeled products. An incentive compatible second-price auction and a hypothetical discrete choice experiment were used to elicit individual preferences for ornamental plants grown with or without controversial (neonicotinoid) pesticides. Positive attitudes toward pollinators, neonicotinoid labeling regulations, and labeling of sustainable production methods were found to be significant predictors of individual choice behavior. Individuals with attitudes expressing concern for pollinators and agreement with mandatory labeling and disclosure of neonicotinoids, showed a stronger preference for neonicotinoid-free plants. Our results suggest that both hypothetical and non-hypothetical experiments are consistent in predicting the general direction of consumer preferences despite the elicitation mechanism. Implications for relevant stakeholders are discussed.Xuan WeiHayk KhachatryanAlicia RihnPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 5, p e0251798 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Xuan Wei Hayk Khachatryan Alicia Rihn Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.
description	This study investigates the extent to which individuals' perceptions and attitudes toward pesticides and pollinator related labeling influence their preferences for eco-labeled products. An incentive compatible second-price auction and a hypothetical discrete choice experiment were used to elicit individual preferences for ornamental plants grown with or without controversial (neonicotinoid) pesticides. Positive attitudes toward pollinators, neonicotinoid labeling regulations, and labeling of sustainable production methods were found to be significant predictors of individual choice behavior. Individuals with attitudes expressing concern for pollinators and agreement with mandatory labeling and disclosure of neonicotinoids, showed a stronger preference for neonicotinoid-free plants. Our results suggest that both hypothetical and non-hypothetical experiments are consistent in predicting the general direction of consumer preferences despite the elicitation mechanism. Implications for relevant stakeholders are discussed.
format	article
author	Xuan Wei Hayk Khachatryan Alicia Rihn
author_facet	Xuan Wei Hayk Khachatryan Alicia Rihn
author_sort	Xuan Wei
title	Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.
title_short	Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.
title_full	Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.
title_fullStr	Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.
title_full_unstemmed	Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.
title_sort	estimating willingness-to-pay for neonicotinoid-free plants: incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/2a953b33ba1c402797a33f8b273dc6c3
work_keys_str_mv	AT xuanwei estimatingwillingnesstopayforneonicotinoidfreeplantsincorporatingproenvironmentalbehaviorinhypotheticalandnonhypotheticalexperiments AT haykkhachatryan estimatingwillingnesstopayforneonicotinoidfreeplantsincorporatingproenvironmentalbehaviorinhypotheticalandnonhypotheticalexperiments AT aliciarihn estimatingwillingnesstopayforneonicotinoidfreeplantsincorporatingproenvironmentalbehaviorinhypotheticalandnonhypotheticalexperiments
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Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments.

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