Market orientation of export firms agroindustriales cities of Pereira and Manizales

This paper describes how market orientation from practices and activities undertaken by the exporting agribusiness companies reach international markets and remain over time, generating competitive advantages over other organizations. The aim was to identify the practices and activities of agribusin...

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Autores principales:	Diana Patricia Jaramillo Parra, Luz Adriana Tabares Giraldo
Formato:	article
Lenguaje:	EN ES
Publicado:	Universidad Pedagógica y Tecnológica de Colombia 2015
Materias:	Customer competition interoperability responsiveness Business HF5001-6182
Acceso en línea:	https://doaj.org/article/2afe015a849c4b56baf1471b7a1abcf1
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spelling	oai:doaj.org-article:2afe015a849c4b56baf1471b7a1abcf12021-12-02T03:21:32ZMarket orientation of export firms agroindustriales cities of Pereira and Manizales0121-10482422-3220https://doaj.org/article/2afe015a849c4b56baf1471b7a1abcf12015-06-01T00:00:00Zhttp://revistas.uptc.edu.co/revistas/index.php/inquietud_empresarial/article/view/3921/3409https://doaj.org/toc/0121-1048https://doaj.org/toc/2422-3220This paper describes how market orientation from practices and activities undertaken by the exporting agribusiness companies reach international markets and remain over time, generating competitive advantages over other organizations. The aim was to identify the practices and activities of agribusiness exporters of Manizales and Pereira market oriented along the lines of the model Naver and Slater and Kohly and Jaworski. The research conducted is descriptive and considering the informal management practices and business activities chose a qualitative study, using depth interviews conducted six exporting agribusinesses in the cities studied. The research results have revealed that the components that are part of market orientation, customer orientation is the main line for entrepreneurs.Diana Patricia Jaramillo ParraLuz Adriana Tabares GiraldoUniversidad Pedagógica y Tecnológica de ColombiaarticleCustomercompetitioninteroperabilityresponsivenessBusinessHF5001-6182ENESInquietud Empresarial, Vol XV, Iss 1, Pp 141-161 (2015)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	Customer competition interoperability responsiveness Business HF5001-6182
spellingShingle	Customer competition interoperability responsiveness Business HF5001-6182 Diana Patricia Jaramillo Parra Luz Adriana Tabares Giraldo Market orientation of export firms agroindustriales cities of Pereira and Manizales
description	This paper describes how market orientation from practices and activities undertaken by the exporting agribusiness companies reach international markets and remain over time, generating competitive advantages over other organizations. The aim was to identify the practices and activities of agribusiness exporters of Manizales and Pereira market oriented along the lines of the model Naver and Slater and Kohly and Jaworski. The research conducted is descriptive and considering the informal management practices and business activities chose a qualitative study, using depth interviews conducted six exporting agribusinesses in the cities studied. The research results have revealed that the components that are part of market orientation, customer orientation is the main line for entrepreneurs.
format	article
author	Diana Patricia Jaramillo Parra Luz Adriana Tabares Giraldo
author_facet	Diana Patricia Jaramillo Parra Luz Adriana Tabares Giraldo
author_sort	Diana Patricia Jaramillo Parra
title	Market orientation of export firms agroindustriales cities of Pereira and Manizales
title_short	Market orientation of export firms agroindustriales cities of Pereira and Manizales
title_full	Market orientation of export firms agroindustriales cities of Pereira and Manizales
title_fullStr	Market orientation of export firms agroindustriales cities of Pereira and Manizales
title_full_unstemmed	Market orientation of export firms agroindustriales cities of Pereira and Manizales
title_sort	market orientation of export firms agroindustriales cities of pereira and manizales
publisher	Universidad Pedagógica y Tecnológica de Colombia
publishDate	2015
url	https://doaj.org/article/2afe015a849c4b56baf1471b7a1abcf1
work_keys_str_mv	AT dianapatriciajaramilloparra marketorientationofexportfirmsagroindustrialescitiesofpereiraandmanizales AT luzadrianatabaresgiraldo marketorientationofexportfirmsagroindustrialescitiesofpereiraandmanizales
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Market orientation of export firms agroindustriales cities of Pereira and Manizales

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