Market orientation of export firms agroindustriales cities of Pereira and Manizales

This paper describes how market orientation from practices and activities undertaken by the exporting agribusiness companies reach international markets and remain over time, generating competitive advantages over other organizations. The aim was to identify the practices and activities of agribusin...

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Bibliographic Details
Main Authors: Diana Patricia Jaramillo Parra, Luz Adriana Tabares Giraldo
Format: article
Language:EN
ES
Published: Universidad Pedagógica y Tecnológica de Colombia 2015
Subjects:
Online Access:https://doaj.org/article/2afe015a849c4b56baf1471b7a1abcf1
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