Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores

The Taiwanese government has decided to reduce the use of disposable plastics in response to the European Union’s announcement of the Circular Economy Action Plan. With the circular economy becoming a sustainable development trend, consumers have become the latter and the environment’s lifeblood. Th...

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Autores principales:	Jui-Che Tu, Ting-Yun Lo, Yi-Jing Sie, Tsai-Feng Kao
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	unpacked stores involvement degree perceived value purchase intention circular economy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/2b134250a40e4788aa64df6564c553c1
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spelling	oai:doaj.org-article:2b134250a40e4788aa64df6564c553c12021-11-25T19:02:06ZKey Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores10.3390/su1322125632071-1050https://doaj.org/article/2b134250a40e4788aa64df6564c553c12021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12563https://doaj.org/toc/2071-1050The Taiwanese government has decided to reduce the use of disposable plastics in response to the European Union’s announcement of the Circular Economy Action Plan. With the circular economy becoming a sustainable development trend, consumers have become the latter and the environment’s lifeblood. There has been a wave of unpacked stores around the world in recent years, encouraging consumers to reduce the use of plastics and bring their own bags or containers when shopping, thereby reducing the waste of resources. This research adopted qualitative and quantitative research methods to verify the model of involvement degree and perceived value on consumers’ purchase intentions in unpacked stores through expert interviews and structural equations and extract the key factors for promoting unpacked stores. The research results show that the three dimensions of involvement degree will indirectly affect consumers’ purchase intentions through the four dimensions of perceived value. Perceived value plays a mediating role between the involvement degree and purchase intention. Unpacked stores can be used to promote industry characteristics and image, and unpacked consumption thinking can be advanced through the Internet, education, or lectures based on community development. In this way, unpacked stores can be instilled in people’s psychological value.Jui-Che TuTing-Yun LoYi-Jing SieTsai-Feng KaoMDPI AGarticleunpacked storesinvolvement degreeperceived valuepurchase intentioncircular economyEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12563, p 12563 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	unpacked stores involvement degree perceived value purchase intention circular economy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	unpacked stores involvement degree perceived value purchase intention circular economy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Jui-Che Tu Ting-Yun Lo Yi-Jing Sie Tsai-Feng Kao Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores
description	The Taiwanese government has decided to reduce the use of disposable plastics in response to the European Union’s announcement of the Circular Economy Action Plan. With the circular economy becoming a sustainable development trend, consumers have become the latter and the environment’s lifeblood. There has been a wave of unpacked stores around the world in recent years, encouraging consumers to reduce the use of plastics and bring their own bags or containers when shopping, thereby reducing the waste of resources. This research adopted qualitative and quantitative research methods to verify the model of involvement degree and perceived value on consumers’ purchase intentions in unpacked stores through expert interviews and structural equations and extract the key factors for promoting unpacked stores. The research results show that the three dimensions of involvement degree will indirectly affect consumers’ purchase intentions through the four dimensions of perceived value. Perceived value plays a mediating role between the involvement degree and purchase intention. Unpacked stores can be used to promote industry characteristics and image, and unpacked consumption thinking can be advanced through the Internet, education, or lectures based on community development. In this way, unpacked stores can be instilled in people’s psychological value.
format	article
author	Jui-Che Tu Ting-Yun Lo Yi-Jing Sie Tsai-Feng Kao
author_facet	Jui-Che Tu Ting-Yun Lo Yi-Jing Sie Tsai-Feng Kao
author_sort	Jui-Che Tu
title	Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores
title_short	Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores
title_full	Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores
title_fullStr	Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores
title_full_unstemmed	Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores
title_sort	key factors for involvement degree and perceived value in consumers’ purchase intention in unpacked stores
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/2b134250a40e4788aa64df6564c553c1
work_keys_str_mv	AT juichetu keyfactorsforinvolvementdegreeandperceivedvalueinconsumerspurchaseintentioninunpackedstores AT tingyunlo keyfactorsforinvolvementdegreeandperceivedvalueinconsumerspurchaseintentioninunpackedstores AT yijingsie keyfactorsforinvolvementdegreeandperceivedvalueinconsumerspurchaseintentioninunpackedstores AT tsaifengkao keyfactorsforinvolvementdegreeandperceivedvalueinconsumerspurchaseintentioninunpackedstores
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Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores

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