THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR
Tourism in Turkey proved a growth both all over the world and in Turkey. In 2014 the number of tourists increased to 36 million 837 thousand 900 from 34 million 910 thousand 910 in 2013. It proves 5.5 percent increase. The reason for increasing number of tourists lies in changing marketing strategie...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/2b15bb5c71684636a08ea52eabc7f3d4 |
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| Sumario: | Tourism in Turkey proved a growth both all over the world and in Turkey. In 2014 the number of tourists increased to 36 million 837 thousand 900 from 34 million 910 thousand 910 in 2013. It proves 5.5 percent increase. The reason for increasing number of tourists lies in changing marketing strategies of Turkey.Increasing numbers of hotels and holiday villages,restoration of churchs and other religious places and their opening to worship, visits of the members of the state to new destinations as Africa and Middle East countries for lobbying, sale of Turkish serials and films to foreign countries and the wish of the citizens of those countries to see shooting places and actors and actresses in Turkey, new marinas and harbours, the advertising and PR campaigns of the state institutions as THY and others, the increasing number of blogs and web sites about touristic destinations in Turkey, gastronomy attractions and the permission for foreigners for buying houses or flats from the increasing number of construction projects in Turkey are important factors for changing marketing strategies in Turkey. The questionnaire for the article is answered by employees or employers that have been working more than 10 years in tourism sector and it gives important cues for changing marketing strategies in Turkey. |
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