THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR

Tourism in Turkey proved a growth both all over the world and in Turkey. In 2014 the number of tourists increased to 36 million 837 thousand 900 from 34 million 910 thousand 910 in 2013. It proves 5.5 percent increase. The reason for increasing number of tourists lies in changing marketing strategie...

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Autor principal:	Nurdan TEKEOĞLU
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	tourism tourism in turkey marketing Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/2b15bb5c71684636a08ea52eabc7f3d4
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spelling	oai:doaj.org-article:2b15bb5c71684636a08ea52eabc7f3d42021-11-24T09:20:55ZTHE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR2148-416310.9761/JASSS2919https://doaj.org/article/2b15bb5c71684636a08ea52eabc7f3d42019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1101356912_19-Yrd.%20Do%C3%A7.%20Dr.%20Nurdan%20TEKEO%C4%9ELU.pdf&key=27480https://doaj.org/toc/2148-4163Tourism in Turkey proved a growth both all over the world and in Turkey. In 2014 the number of tourists increased to 36 million 837 thousand 900 from 34 million 910 thousand 910 in 2013. It proves 5.5 percent increase. The reason for increasing number of tourists lies in changing marketing strategies of Turkey.Increasing numbers of hotels and holiday villages,restoration of churchs and other religious places and their opening to worship, visits of the members of the state to new destinations as Africa and Middle East countries for lobbying, sale of Turkish serials and films to foreign countries and the wish of the citizens of those countries to see shooting places and actors and actresses in Turkey, new marinas and harbours, the advertising and PR campaigns of the state institutions as THY and others, the increasing number of blogs and web sites about touristic destinations in Turkey, gastronomy attractions and the permission for foreigners for buying houses or flats from the increasing number of construction projects in Turkey are important factors for changing marketing strategies in Turkey. The questionnaire for the article is answered by employees or employers that have been working more than 10 years in tourism sector and it gives important cues for changing marketing strategies in Turkey.Nurdan TEKEOĞLUFırat Universityarticletourismtourism in turkeymarketingSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 8, Iss 35, Pp 271-285 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	tourism tourism in turkey marketing Social Sciences H Social sciences (General) H1-99
spellingShingle	tourism tourism in turkey marketing Social Sciences H Social sciences (General) H1-99 Nurdan TEKEOĞLU THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR
description	Tourism in Turkey proved a growth both all over the world and in Turkey. In 2014 the number of tourists increased to 36 million 837 thousand 900 from 34 million 910 thousand 910 in 2013. It proves 5.5 percent increase. The reason for increasing number of tourists lies in changing marketing strategies of Turkey.Increasing numbers of hotels and holiday villages,restoration of churchs and other religious places and their opening to worship, visits of the members of the state to new destinations as Africa and Middle East countries for lobbying, sale of Turkish serials and films to foreign countries and the wish of the citizens of those countries to see shooting places and actors and actresses in Turkey, new marinas and harbours, the advertising and PR campaigns of the state institutions as THY and others, the increasing number of blogs and web sites about touristic destinations in Turkey, gastronomy attractions and the permission for foreigners for buying houses or flats from the increasing number of construction projects in Turkey are important factors for changing marketing strategies in Turkey. The questionnaire for the article is answered by employees or employers that have been working more than 10 years in tourism sector and it gives important cues for changing marketing strategies in Turkey.
format	article
author	Nurdan TEKEOĞLU
author_facet	Nurdan TEKEOĞLU
author_sort	Nurdan TEKEOĞLU
title	THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR
title_short	THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR
title_full	THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR
title_fullStr	THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR
title_full_unstemmed	THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR
title_sort	investigation of the change in marketing strategies in tourism sector
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/2b15bb5c71684636a08ea52eabc7f3d4
work_keys_str_mv	AT nurdantekeoglu theinvestigationofthechangeinmarketingstrategiesintourismsector AT nurdantekeoglu investigationofthechangeinmarketingstrategiesintourismsector
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THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR

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