THE INVESTIGATION OF THE CHANGE IN MARKETING STRATEGIES IN TOURISM SECTOR

Tourism in Turkey proved a growth both all over the world and in Turkey. In 2014 the number of tourists increased to 36 million 837 thousand 900 from 34 million 910 thousand 910 in 2013. It proves 5.5 percent increase. The reason for increasing number of tourists lies in changing marketing strategie...

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Autor principal: Nurdan TEKEOĞLU
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/2b15bb5c71684636a08ea52eabc7f3d4
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