Market entry agility in the process of enhancing firm performance: A dynamic capability perspective

Social media empowers small and medium enterprises (SMEs) in engaging with their stakeholders economically and effectively. Social media use affects SMEs operation and knowledge sharing which creates innovation opportunities, speeds time to market, satisfies firm's customers, and impro...

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Autores principales:	Nilna Muna, Ni Nyoman Kerti Yasa, Ni Wayan Ekawati, I Made Artha Wibawa, Anak Agung Ayu Sriathi, I Nyoman Rasmen Adi
Formato:	article
Lenguaje:	EN
Publicado:	Growing Science 2022
Materias:	Social Sciences H Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/2b2040edbe1a4c2b8410ec5bfa573191
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spelling	oai:doaj.org-article:2b2040edbe1a4c2b8410ec5bfa5731912021-11-10T14:30:41ZMarket entry agility in the process of enhancing firm performance: A dynamic capability perspective2561-81482561-815610.5267/j.ijdns.2021.9.018https://doaj.org/article/2b2040edbe1a4c2b8410ec5bfa5731912022-01-01T00:00:00Zhttp://www.growingscience.com/ijds/Vol6/ijdns_2021_80.pdfhttps://doaj.org/toc/2561-8148https://doaj.org/toc/2561-8156 Social media empowers small and medium enterprises (SMEs) in engaging with their stakeholders economically and effectively. Social media use affects SMEs operation and knowledge sharing which creates innovation opportunities, speeds time to market, satisfies firm's customers, and improves business performance. Current research aims to explore the impact of social media use on the market entry agility, product innovativeness, reducing the market entry time for the SME and improving the firm performance. Cross-sectional survey-based data was collected from the jewelry crafting SMEs in Bali, Indonesia. The data was analyzed with the covariance-based statistical analysis technique with the SPSS based AMOS 23. The study results identify that social media use and market entry agility significantly impact firm performance. However, product innovativeness insignificantly influences firm performance. Furthermore, the market entry agility mediates for the firm performance so, SMEs need to leverage social media use, and market entry agility enables the dynamic capacity to enhance firm performance. Firms’ level innovativeness capability should be considered as a mediating role but should support another variable to leverage firm performance. The study limitation and future research options are reported at the end.Nilna MunaNi Nyoman Kerti YasaNi Wayan EkawatiI Made Artha WibawaAnak Agung Ayu Sriathi I Nyoman Rasmen Adi Growing SciencearticleSocial SciencesHManagement. Industrial managementHD28-70ENInternational Journal of Data and Network Science, Vol 6, Iss 1, Pp 99-106 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	Social Sciences H Management. Industrial management HD28-70
spellingShingle	Social Sciences H Management. Industrial management HD28-70 Nilna Muna Ni Nyoman Kerti Yasa Ni Wayan Ekawati I Made Artha Wibawa Anak Agung Ayu Sriathi I Nyoman Rasmen Adi Market entry agility in the process of enhancing firm performance: A dynamic capability perspective
description	Social media empowers small and medium enterprises (SMEs) in engaging with their stakeholders economically and effectively. Social media use affects SMEs operation and knowledge sharing which creates innovation opportunities, speeds time to market, satisfies firm's customers, and improves business performance. Current research aims to explore the impact of social media use on the market entry agility, product innovativeness, reducing the market entry time for the SME and improving the firm performance. Cross-sectional survey-based data was collected from the jewelry crafting SMEs in Bali, Indonesia. The data was analyzed with the covariance-based statistical analysis technique with the SPSS based AMOS 23. The study results identify that social media use and market entry agility significantly impact firm performance. However, product innovativeness insignificantly influences firm performance. Furthermore, the market entry agility mediates for the firm performance so, SMEs need to leverage social media use, and market entry agility enables the dynamic capacity to enhance firm performance. Firms’ level innovativeness capability should be considered as a mediating role but should support another variable to leverage firm performance. The study limitation and future research options are reported at the end.
format	article
author	Nilna Muna Ni Nyoman Kerti Yasa Ni Wayan Ekawati I Made Artha Wibawa Anak Agung Ayu Sriathi I Nyoman Rasmen Adi
author_facet	Nilna Muna Ni Nyoman Kerti Yasa Ni Wayan Ekawati I Made Artha Wibawa Anak Agung Ayu Sriathi I Nyoman Rasmen Adi
author_sort	Nilna Muna
title	Market entry agility in the process of enhancing firm performance: A dynamic capability perspective
title_short	Market entry agility in the process of enhancing firm performance: A dynamic capability perspective
title_full	Market entry agility in the process of enhancing firm performance: A dynamic capability perspective
title_fullStr	Market entry agility in the process of enhancing firm performance: A dynamic capability perspective
title_full_unstemmed	Market entry agility in the process of enhancing firm performance: A dynamic capability perspective
title_sort	market entry agility in the process of enhancing firm performance: a dynamic capability perspective
publisher	Growing Science
publishDate	2022
url	https://doaj.org/article/2b2040edbe1a4c2b8410ec5bfa573191
work_keys_str_mv	AT nilnamuna marketentryagilityintheprocessofenhancingfirmperformanceadynamiccapabilityperspective AT ninyomankertiyasa marketentryagilityintheprocessofenhancingfirmperformanceadynamiccapabilityperspective AT niwayanekawati marketentryagilityintheprocessofenhancingfirmperformanceadynamiccapabilityperspective AT imadearthawibawa marketentryagilityintheprocessofenhancingfirmperformanceadynamiccapabilityperspective AT anakagungayusriathi marketentryagilityintheprocessofenhancingfirmperformanceadynamiccapabilityperspective AT inyomanrasmenadi marketentryagilityintheprocessofenhancingfirmperformanceadynamiccapabilityperspective
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Market entry agility in the process of enhancing firm performance: A dynamic capability perspective

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