Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior

Customer knowledge management (CKM) is a relatively new research domain, aiming at exploring the potential of customer knowledge for the open innovation process of companies. The present paper aims at performing a complex analysis of the serial mediation phenomenon of the impact of CKM on sustainabl...

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Autores principales:	Constantin Bratianu, Dan Florin Stanescu, Rares Mocanu, Ruxandra Bejinaru
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	customer knowledge management open innovation sustainable product innovation innovative work behavior Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/2b76e049787940388a7f5a9a328fe1d4
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spelling	oai:doaj.org-article:2b76e049787940388a7f5a9a328fe1d42021-11-25T19:05:32ZSerial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior10.3390/su1322129272071-1050https://doaj.org/article/2b76e049787940388a7f5a9a328fe1d42021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12927https://doaj.org/toc/2071-1050Customer knowledge management (CKM) is a relatively new research domain, aiming at exploring the potential of customer knowledge for the open innovation process of companies. The present paper aims at performing a complex analysis of the serial mediation phenomenon of the impact of CKM on sustainable product innovation (SPI) by innovative work behavior (IWB). The dimensions considered for IWB in the present research are the following: idea exploration, idea generation, idea championing, and idea implementation. In the first phase of our research, we performed a semantic analysis of the main concepts, ideas, and theories, based on a critical literature review. Thus, we reached a deeper understanding of the complexity of the concept of knowledge by learning the theory of knowledge fields and knowledge dynamics. As a result of this conceptual phase, we designed the research model and a questionnaire to be addressed to managers from the business environment. In the quantitative phase of the present research, we used the statistical software packages, SPSS version 26.0, and the PROCESS macro for SPSS, version 3.5. We used well-known criteria for reliability, validation, and interpretation of the numerical results. The final results demonstrate a significant serial mediation phenomenon regarding the impact of CKM on SPI by the IWB. These results are important in developing the co-creation process of new products by using customer knowledge. The present research reveals some original ideas concerning the impact of CKM on SPI by using a serial mediation process performed by basic innovative work dimensions. The implications of the present research are significant for both academics and practitioners in designing open innovation in knowledge ecosystems.Constantin BratianuDan Florin StanescuRares MocanuRuxandra BejinaruMDPI AGarticlecustomer knowledge managementopen innovationsustainable product innovationinnovative work behaviorEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12927, p 12927 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	customer knowledge management open innovation sustainable product innovation innovative work behavior Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	customer knowledge management open innovation sustainable product innovation innovative work behavior Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Constantin Bratianu Dan Florin Stanescu Rares Mocanu Ruxandra Bejinaru Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior
description	Customer knowledge management (CKM) is a relatively new research domain, aiming at exploring the potential of customer knowledge for the open innovation process of companies. The present paper aims at performing a complex analysis of the serial mediation phenomenon of the impact of CKM on sustainable product innovation (SPI) by innovative work behavior (IWB). The dimensions considered for IWB in the present research are the following: idea exploration, idea generation, idea championing, and idea implementation. In the first phase of our research, we performed a semantic analysis of the main concepts, ideas, and theories, based on a critical literature review. Thus, we reached a deeper understanding of the complexity of the concept of knowledge by learning the theory of knowledge fields and knowledge dynamics. As a result of this conceptual phase, we designed the research model and a questionnaire to be addressed to managers from the business environment. In the quantitative phase of the present research, we used the statistical software packages, SPSS version 26.0, and the PROCESS macro for SPSS, version 3.5. We used well-known criteria for reliability, validation, and interpretation of the numerical results. The final results demonstrate a significant serial mediation phenomenon regarding the impact of CKM on SPI by the IWB. These results are important in developing the co-creation process of new products by using customer knowledge. The present research reveals some original ideas concerning the impact of CKM on SPI by using a serial mediation process performed by basic innovative work dimensions. The implications of the present research are significant for both academics and practitioners in designing open innovation in knowledge ecosystems.
format	article
author	Constantin Bratianu Dan Florin Stanescu Rares Mocanu Ruxandra Bejinaru
author_facet	Constantin Bratianu Dan Florin Stanescu Rares Mocanu Ruxandra Bejinaru
author_sort	Constantin Bratianu
title	Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior
title_short	Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior
title_full	Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior
title_fullStr	Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior
title_full_unstemmed	Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior
title_sort	serial multiple mediation of the impact of customer knowledge management on sustainable product innovation by innovative work behavior
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/2b76e049787940388a7f5a9a328fe1d4
work_keys_str_mv	AT constantinbratianu serialmultiplemediationoftheimpactofcustomerknowledgemanagementonsustainableproductinnovationbyinnovativeworkbehavior AT danflorinstanescu serialmultiplemediationoftheimpactofcustomerknowledgemanagementonsustainableproductinnovationbyinnovativeworkbehavior AT raresmocanu serialmultiplemediationoftheimpactofcustomerknowledgemanagementonsustainableproductinnovationbyinnovativeworkbehavior AT ruxandrabejinaru serialmultiplemediationoftheimpactofcustomerknowledgemanagementonsustainableproductinnovationbyinnovativeworkbehavior
_version_	1718410267526692864

Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior

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