Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance
Abstract Consumers often throw away faded greens, because taste and appearance are less appealing compared to fresh ones. We report here a family of antioxidants, the phyllobilins, which increase during storage in iceberg lettuce and cucumber. We show that informing consumers about rising levels of...
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Nature Portfolio
2021
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oai:doaj.org-article:2b8d8c35ac60438e8dd908e630c1db462021-12-02T18:49:17ZRising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance10.1038/s41538-021-00101-72396-8370https://doaj.org/article/2b8d8c35ac60438e8dd908e630c1db462021-08-01T00:00:00Zhttps://doi.org/10.1038/s41538-021-00101-7https://doaj.org/toc/2396-8370Abstract Consumers often throw away faded greens, because taste and appearance are less appealing compared to fresh ones. We report here a family of antioxidants, the phyllobilins, which increase during storage in iceberg lettuce and cucumber. We show that informing consumers about rising levels of phyllobilins leads to a longer willingness to consume faded lettuce and to an improved health and safety perception.Cornelia A. KargChristina M. NeubigJutta RoosenSimone MoserNature PortfolioarticleNutrition. Foods and food supplyTX341-641Food processing and manufactureTP368-456ENnpj Science of Food, Vol 5, Iss 1, Pp 1-6 (2021) |
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Nutrition. Foods and food supply TX341-641 Food processing and manufacture TP368-456 |
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Nutrition. Foods and food supply TX341-641 Food processing and manufacture TP368-456 Cornelia A. Karg Christina M. Neubig Jutta Roosen Simone Moser Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance |
description |
Abstract Consumers often throw away faded greens, because taste and appearance are less appealing compared to fresh ones. We report here a family of antioxidants, the phyllobilins, which increase during storage in iceberg lettuce and cucumber. We show that informing consumers about rising levels of phyllobilins leads to a longer willingness to consume faded lettuce and to an improved health and safety perception. |
format |
article |
author |
Cornelia A. Karg Christina M. Neubig Jutta Roosen Simone Moser |
author_facet |
Cornelia A. Karg Christina M. Neubig Jutta Roosen Simone Moser |
author_sort |
Cornelia A. Karg |
title |
Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance |
title_short |
Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance |
title_full |
Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance |
title_fullStr |
Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance |
title_full_unstemmed |
Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance |
title_sort |
rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance |
publisher |
Nature Portfolio |
publishDate |
2021 |
url |
https://doaj.org/article/2b8d8c35ac60438e8dd908e630c1db46 |
work_keys_str_mv |
AT corneliaakarg risinglevelsofantioxidativephyllobilinsinstoredagriculturalproduceandtheirimpactonconsumeracceptance AT christinamneubig risinglevelsofantioxidativephyllobilinsinstoredagriculturalproduceandtheirimpactonconsumeracceptance AT juttaroosen risinglevelsofantioxidativephyllobilinsinstoredagriculturalproduceandtheirimpactonconsumeracceptance AT simonemoser risinglevelsofantioxidativephyllobilinsinstoredagriculturalproduceandtheirimpactonconsumeracceptance |
_version_ |
1718377551389261824 |