Integrated Marketing Communication and Customer Satisfaction as a function of Customer Loyalty with the Moderating role of Product Innovation Moderation

Integrated Marketing Communication and Customer Satisfaction as a function of Customer Loyalty with the Moderating role of Product Innovation Moderation

Purpose: The basic aim of the current study is to investigate the impact of integrated marketing communication on customer loyalty especially in the individuals living in South Punjab, Pakistan. Design/Methodology/Approach: The paper focuses on a survey with a 7.0-point Likert Scale questionnair...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Muhammad Adnan, Ather Ummad Khan, Raisham Hayee
Formato: article
Lenguaje:EN
Publicado: CSRC Publishing 2021
Materias:
Integrated Marketing Communication
Customer Satisfaction
Customer Loyalty
Product Innovation
Social responsibility of business
HD60-60.5
Business
HF5001-6182
Acceso en línea:https://doaj.org/article/2bc4cf629aec4edfb0993fd6eaa37500
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Internet

https://doaj.org/article/2bc4cf629aec4edfb0993fd6eaa37500

Ejemplares similares