The Effects of E-Satisfaction, E-Brand Loyalty and E-Trust Levels on Consumer Behavioral Intentions: A Study on Online Shoppers in Turkey

Buying product or services online has become a common practice among millions of people around the world. In this process, it is a matter of curiosity what factors affect the behavioral intentions of consumers. The purpose of this study to examine the effect of E-Trust, E-Satisfaction and E-Loyalty...

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Autores principales:	Mehmet Sağlam, Maram Jarrar
Formato:	article
Lenguaje:	EN
Publicado:	Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi) 2021
Materias:	e-satisfaction e- trust e-loyalty word of mouth communications purchase intention complaining intention Social Sciences H
Acceso en línea:	https://doaj.org/article/2bc7384d8fd743b590b4d50a28b73928
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spelling	oai:doaj.org-article:2bc7384d8fd743b590b4d50a28b739282021-12-03T06:02:51ZThe Effects of E-Satisfaction, E-Brand Loyalty and E-Trust Levels on Consumer Behavioral Intentions: A Study on Online Shoppers in Turkey2149-9748https://doaj.org/article/2bc7384d8fd743b590b4d50a28b739282021-12-01T00:00:00Zhttp://www.jital.org/index.php/jital/article/view/244https://doaj.org/toc/2149-9748Buying product or services online has become a common practice among millions of people around the world. In this process, it is a matter of curiosity what factors affect the behavioral intentions of consumers. The purpose of this study to examine the effect of E-Trust, E-Satisfaction and E-Loyalty on Consumer Behavioral Intentions dimensions (purchase intentions, word of mouth communication and complaining intention). The study is a quantitative study and the online questionnaire form was used as data collecting tool. In the study, convenience sampling methods were used and the data were collected via an online questionnaire on Google Forms. The study was carried out on 239 participants. SPSS 21 was used to analyze the data. The regression analys was applied to examine to our research hypotheses. According to the results of the research, it was determined that e-trust, e-satisfaction and e-loyalty had a positive effect on word of mouth communicaiton, e-loyalty had a positive effect on purchase intention, e-satisfaction and e-loyalty had a negative effect on complaining intention.Mehmet SağlamMaram JarrarCollaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)articlee-satisfactione- truste-loyaltyword of mouth communicationspurchase intentioncomplaining intentionSocial SciencesHENJournal of International Trade, Logistics and Law, Vol 7, Iss 2, Pp 30-43 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	e-satisfaction e- trust e-loyalty word of mouth communications purchase intention complaining intention Social Sciences H
spellingShingle	e-satisfaction e- trust e-loyalty word of mouth communications purchase intention complaining intention Social Sciences H Mehmet Sağlam Maram Jarrar The Effects of E-Satisfaction, E-Brand Loyalty and E-Trust Levels on Consumer Behavioral Intentions: A Study on Online Shoppers in Turkey
description	Buying product or services online has become a common practice among millions of people around the world. In this process, it is a matter of curiosity what factors affect the behavioral intentions of consumers. The purpose of this study to examine the effect of E-Trust, E-Satisfaction and E-Loyalty on Consumer Behavioral Intentions dimensions (purchase intentions, word of mouth communication and complaining intention). The study is a quantitative study and the online questionnaire form was used as data collecting tool. In the study, convenience sampling methods were used and the data were collected via an online questionnaire on Google Forms. The study was carried out on 239 participants. SPSS 21 was used to analyze the data. The regression analys was applied to examine to our research hypotheses. According to the results of the research, it was determined that e-trust, e-satisfaction and e-loyalty had a positive effect on word of mouth communicaiton, e-loyalty had a positive effect on purchase intention, e-satisfaction and e-loyalty had a negative effect on complaining intention.
format	article
author	Mehmet Sağlam Maram Jarrar
author_facet	Mehmet Sağlam Maram Jarrar
author_sort	Mehmet Sağlam
title	The Effects of E-Satisfaction, E-Brand Loyalty and E-Trust Levels on Consumer Behavioral Intentions: A Study on Online Shoppers in Turkey
title_short	The Effects of E-Satisfaction, E-Brand Loyalty and E-Trust Levels on Consumer Behavioral Intentions: A Study on Online Shoppers in Turkey
title_full	The Effects of E-Satisfaction, E-Brand Loyalty and E-Trust Levels on Consumer Behavioral Intentions: A Study on Online Shoppers in Turkey
title_fullStr	The Effects of E-Satisfaction, E-Brand Loyalty and E-Trust Levels on Consumer Behavioral Intentions: A Study on Online Shoppers in Turkey
title_full_unstemmed	The Effects of E-Satisfaction, E-Brand Loyalty and E-Trust Levels on Consumer Behavioral Intentions: A Study on Online Shoppers in Turkey
title_sort	effects of e-satisfaction, e-brand loyalty and e-trust levels on consumer behavioral intentions: a study on online shoppers in turkey
publisher	Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
publishDate	2021
url	https://doaj.org/article/2bc7384d8fd743b590b4d50a28b73928
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The Effects of E-Satisfaction, E-Brand Loyalty and E-Trust Levels on Consumer Behavioral Intentions: A Study on Online Shoppers in Turkey

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