Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.

To explore what types of photographs are more helpful means to interpret natural attractions within national parks, this study focused on the relationship between the photographs with different visual characteristics and their perceived visual appeal. A photograph-based Q method was adopted. Results...

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Autores principales:	Lei Zhu, Lloyd S Davis, Anna Carr
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/2bcb9a9e9b7f4b94b210ef7745b4bdef
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spelling	oai:doaj.org-article:2bcb9a9e9b7f4b94b210ef7745b4bdef2021-12-02T20:11:05ZVisualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.1932-620310.1371/journal.pone.0252661https://doaj.org/article/2bcb9a9e9b7f4b94b210ef7745b4bdef2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0252661https://doaj.org/toc/1932-6203To explore what types of photographs are more helpful means to interpret natural attractions within national parks, this study focused on the relationship between the photographs with different visual characteristics and their perceived visual appeal. A photograph-based Q method was adopted. Results confirmed the visual quality of a photograph was the most important characteristic that determined its perceived attractiveness; those photographs with a high visual quality could successfully attract tourists' attention. The subject also significantly affected the preferences of observers, suggesting an interest-dependent pattern. Using photographs of birds as examples, the participants who were interested in birds were attracted by the photographs of birds rather than those of other subjects. This study provides a better understanding of the effectiveness of photographs for communication. Findings may help researchers, communicators and national park marketers better understand and select appropriate photographs for interpretation within national parks.Lei ZhuLloyd S DavisAnna CarrPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 6, p e0252661 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Lei Zhu Lloyd S Davis Anna Carr Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.
description	To explore what types of photographs are more helpful means to interpret natural attractions within national parks, this study focused on the relationship between the photographs with different visual characteristics and their perceived visual appeal. A photograph-based Q method was adopted. Results confirmed the visual quality of a photograph was the most important characteristic that determined its perceived attractiveness; those photographs with a high visual quality could successfully attract tourists' attention. The subject also significantly affected the preferences of observers, suggesting an interest-dependent pattern. Using photographs of birds as examples, the participants who were interested in birds were attracted by the photographs of birds rather than those of other subjects. This study provides a better understanding of the effectiveness of photographs for communication. Findings may help researchers, communicators and national park marketers better understand and select appropriate photographs for interpretation within national parks.
format	article
author	Lei Zhu Lloyd S Davis Anna Carr
author_facet	Lei Zhu Lloyd S Davis Anna Carr
author_sort	Lei Zhu
title	Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.
title_short	Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.
title_full	Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.
title_fullStr	Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.
title_full_unstemmed	Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.
title_sort	visualising natural attractions within national parks: preferences of tourists for photographs with different visual characteristics.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/2bcb9a9e9b7f4b94b210ef7745b4bdef
work_keys_str_mv	AT leizhu visualisingnaturalattractionswithinnationalparkspreferencesoftouristsforphotographswithdifferentvisualcharacteristics AT lloydsdavis visualisingnaturalattractionswithinnationalparkspreferencesoftouristsforphotographswithdifferentvisualcharacteristics AT annacarr visualisingnaturalattractionswithinnationalparkspreferencesoftouristsforphotographswithdifferentvisualcharacteristics
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Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.

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