THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT

The competitiveness of the domestic toy is the ability of this category of goods to satisfy the needs of the domestic consumer. The article discusses topical problems of increasing the competitiveness of a domestic toy in comparison with analogues of foreign manufacturers. The possibilities of apply...

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Autores principales:	R. Gavva, E. Lozhkomoeva, T. Nechaeva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	competitiveness of domestic toys product characteristics methods for assessing competitiveness consumer estimates of assortment and quality of toys demand for goods Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/2cf0d05b333846e5890950d74bb4e7d9
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id	oai:doaj.org-article:2cf0d05b333846e5890950d74bb4e7d9
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spelling	oai:doaj.org-article:2cf0d05b333846e5890950d74bb4e7d92021-12-03T07:43:24ZTHE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT1816-42772686-841510.26425/1816-4277-2018-1-114-120https://doaj.org/article/2cf0d05b333846e5890950d74bb4e7d92018-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/924https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The competitiveness of the domestic toy is the ability of this category of goods to satisfy the needs of the domestic consumer. The article discusses topical problems of increasing the competitiveness of a domestic toy in comparison with analogues of foreign manufacturers. The possibilities of applying new marketing technologies that increase the competitiveness of the domestic toy are analyzed. When assessing the competitiveness of toys, it is necessary to take into account the requirements of different categories of consumers, taking into account their distribution by income level, sex and age. Methods of studying consumer evaluations needs to be adapted for use by domestic entrepreneursR. GavvaE. LozhkomoevaT. NechaevaPublishing House of the State University of Managementarticlecompetitiveness of domestic toysproduct characteristicsmethods for assessing competitivenessconsumer estimates of assortment and quality of toysdemand for goodsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 114-120 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	competitiveness of domestic toys product characteristics methods for assessing competitiveness consumer estimates of assortment and quality of toys demand for goods Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	competitiveness of domestic toys product characteristics methods for assessing competitiveness consumer estimates of assortment and quality of toys demand for goods Sociology (General) HM401-1281 Economics as a science HB71-74 R. Gavva E. Lozhkomoeva T. Nechaeva THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT
description	The competitiveness of the domestic toy is the ability of this category of goods to satisfy the needs of the domestic consumer. The article discusses topical problems of increasing the competitiveness of a domestic toy in comparison with analogues of foreign manufacturers. The possibilities of applying new marketing technologies that increase the competitiveness of the domestic toy are analyzed. When assessing the competitiveness of toys, it is necessary to take into account the requirements of different categories of consumers, taking into account their distribution by income level, sex and age. Methods of studying consumer evaluations needs to be adapted for use by domestic entrepreneurs
format	article
author	R. Gavva E. Lozhkomoeva T. Nechaeva
author_facet	R. Gavva E. Lozhkomoeva T. Nechaeva
author_sort	R. Gavva
title	THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT
title_short	THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT
title_full	THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT
title_fullStr	THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT
title_full_unstemmed	THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT
title_sort	competitiveness of domestic toys and ways to improve it
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/2cf0d05b333846e5890950d74bb4e7d9
work_keys_str_mv	AT rgavva thecompetitivenessofdomestictoysandwaystoimproveit AT elozhkomoeva thecompetitivenessofdomestictoysandwaystoimproveit AT tnechaeva thecompetitivenessofdomestictoysandwaystoimproveit AT rgavva competitivenessofdomestictoysandwaystoimproveit AT elozhkomoeva competitivenessofdomestictoysandwaystoimproveit AT tnechaeva competitivenessofdomestictoysandwaystoimproveit
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THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT

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