Design Methods and Innovation Projects as Creativity Consultancy

Nowadays design practices can contribute to the competitiveness of companies. The integration of these practices, the methods that characterise them and the imaginary that they convey, represent major evolutions in which innovation agencies play a central role. In this paper, I discuss these design...

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Autor principal: Niklas Henke
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Lenguaje:FR
Publicado: Société Française de Sciences de l’Information et de la Communication 2021
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Acceso en línea:https://doaj.org/article/2d460db99fe041f48b161641524b87a3
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spelling oai:doaj.org-article:2d460db99fe041f48b161641524b87a32021-12-02T10:40:37ZDesign Methods and Innovation Projects as Creativity Consultancy2263-085610.4000/rfsic.11913https://doaj.org/article/2d460db99fe041f48b161641524b87a32021-09-01T00:00:00Zhttp://journals.openedition.org/rfsic/11913https://doaj.org/toc/2263-0856Nowadays design practices can contribute to the competitiveness of companies. The integration of these practices, the methods that characterise them and the imaginary that they convey, represent major evolutions in which innovation agencies play a central role. In this paper, I discuss these design and innovation practices as Creativity Consultancy. These guided practices appear to constitute a specific design and innovation culture marked by the domestication of creativity. The applied rationalization contrasts the practices of designers that are guided by intuition and implicit knowledge. I also describe design and innovation practices based on interviews with designers and innovation project owners, an online survey, and participative observations. Finally, I conclude by locating Creativity Consultancy in the field of tensions between its economic potential and its management challenges before pointing out emerging trends and projecting the identified implications further.Niklas HenkeSociété Française de Sciences de l’Information et de la CommunicationarticledesigninnovationcreativityconsultingembodimentCommunication. Mass mediaP87-96Bibliography. Library science. Information resourcesZFRRevue Française des Sciences de l’Information et de la Communication, Vol 23 (2021)
institution DOAJ
collection DOAJ
language FR
topic design
innovation
creativity
consulting
embodiment
Communication. Mass media
P87-96
Bibliography. Library science. Information resources
Z
spellingShingle design
innovation
creativity
consulting
embodiment
Communication. Mass media
P87-96
Bibliography. Library science. Information resources
Z
Niklas Henke
Design Methods and Innovation Projects as Creativity Consultancy
description Nowadays design practices can contribute to the competitiveness of companies. The integration of these practices, the methods that characterise them and the imaginary that they convey, represent major evolutions in which innovation agencies play a central role. In this paper, I discuss these design and innovation practices as Creativity Consultancy. These guided practices appear to constitute a specific design and innovation culture marked by the domestication of creativity. The applied rationalization contrasts the practices of designers that are guided by intuition and implicit knowledge. I also describe design and innovation practices based on interviews with designers and innovation project owners, an online survey, and participative observations. Finally, I conclude by locating Creativity Consultancy in the field of tensions between its economic potential and its management challenges before pointing out emerging trends and projecting the identified implications further.
format article
author Niklas Henke
author_facet Niklas Henke
author_sort Niklas Henke
title Design Methods and Innovation Projects as Creativity Consultancy
title_short Design Methods and Innovation Projects as Creativity Consultancy
title_full Design Methods and Innovation Projects as Creativity Consultancy
title_fullStr Design Methods and Innovation Projects as Creativity Consultancy
title_full_unstemmed Design Methods and Innovation Projects as Creativity Consultancy
title_sort design methods and innovation projects as creativity consultancy
publisher Société Française de Sciences de l’Information et de la Communication
publishDate 2021
url https://doaj.org/article/2d460db99fe041f48b161641524b87a3
work_keys_str_mv AT niklashenke designmethodsandinnovationprojectsascreativityconsultancy
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