Stakes and expertise modulate conformity in economic choice

Abstract The influences of expertise and group size on an individual’s tendency to align with a majority opinion have been attributed to informational and normative conformity, respectively: Whereas the former refers to the treatment of others’ decisions as proxies for outcomes, the latter involves...

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Autores principales:	Jordanne Greenberg, Mimi Liljeholm
Formato:	article
Lenguaje:	EN
Publicado:	Nature Portfolio 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/2d4dca9697594b549a3edceb35798952
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spelling	oai:doaj.org-article:2d4dca9697594b549a3edceb357989522021-12-05T12:13:23ZStakes and expertise modulate conformity in economic choice10.1038/s41598-021-02793-z2045-2322https://doaj.org/article/2d4dca9697594b549a3edceb357989522021-12-01T00:00:00Zhttps://doi.org/10.1038/s41598-021-02793-zhttps://doaj.org/toc/2045-2322Abstract The influences of expertise and group size on an individual’s tendency to align with a majority opinion have been attributed to informational and normative conformity, respectively: Whereas the former refers to the treatment of others’ decisions as proxies for outcomes, the latter involves positive affect elicited by group membership. In this study, using a social gambling task, we pitted alignment with a high- vs. low-expertise majority against a hypothetical monetary reward, thus relating conformity to a broader literature on valuation and choice, and probed the countering influence of a high-expertise minority opinion. We found that the expertise of a countering minority group significantly modulated alignment with a low-expertise majority, but only if such alignment did not come at a cost. Conversely, participants’ knowledge of payoff probabilities predicted the degree of majority alignment only when a high-expertise majority endorsed a more costly option. Implications for the relative influences of expertise and stakes on conformity are discussed.Jordanne GreenbergMimi LiljeholmNature PortfolioarticleMedicineRScienceQENScientific Reports, Vol 11, Iss 1, Pp 1-8 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Jordanne Greenberg Mimi Liljeholm Stakes and expertise modulate conformity in economic choice
description	Abstract The influences of expertise and group size on an individual’s tendency to align with a majority opinion have been attributed to informational and normative conformity, respectively: Whereas the former refers to the treatment of others’ decisions as proxies for outcomes, the latter involves positive affect elicited by group membership. In this study, using a social gambling task, we pitted alignment with a high- vs. low-expertise majority against a hypothetical monetary reward, thus relating conformity to a broader literature on valuation and choice, and probed the countering influence of a high-expertise minority opinion. We found that the expertise of a countering minority group significantly modulated alignment with a low-expertise majority, but only if such alignment did not come at a cost. Conversely, participants’ knowledge of payoff probabilities predicted the degree of majority alignment only when a high-expertise majority endorsed a more costly option. Implications for the relative influences of expertise and stakes on conformity are discussed.
format	article
author	Jordanne Greenberg Mimi Liljeholm
author_facet	Jordanne Greenberg Mimi Liljeholm
author_sort	Jordanne Greenberg
title	Stakes and expertise modulate conformity in economic choice
title_short	Stakes and expertise modulate conformity in economic choice
title_full	Stakes and expertise modulate conformity in economic choice
title_fullStr	Stakes and expertise modulate conformity in economic choice
title_full_unstemmed	Stakes and expertise modulate conformity in economic choice
title_sort	stakes and expertise modulate conformity in economic choice
publisher	Nature Portfolio
publishDate	2021
url	https://doaj.org/article/2d4dca9697594b549a3edceb35798952
work_keys_str_mv	AT jordannegreenberg stakesandexpertisemodulateconformityineconomicchoice AT mimililjeholm stakesandexpertisemodulateconformityineconomicchoice
_version_	1718372123529969664

Stakes and expertise modulate conformity in economic choice

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