Jovanka Broz and fashion: the collection of the first lady

The paper showcases a part of the collection of the first lady of SFRY, Jovanka Broz, captured in photographs taken between 1953 and 1980. The issue of the lack of primary sources is considered – the lack of objects and explicit attitudes of the first lady herself, with the goal of offering a method...

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Autor principal:	Mirjana Menković
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2016
Materias:	Jovanka Broz, odevanje, SFR Jugoslavija, moda, politika Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/2da21f0610bc48efb065c41686c93c0f
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spelling	oai:doaj.org-article:2da21f0610bc48efb065c41686c93c0f2021-12-02T01:21:42ZJovanka Broz and fashion: the collection of the first lady0353-15892334-8801https://doaj.org/article/2da21f0610bc48efb065c41686c93c0f2016-03-01T00:00:00Zhttp://eap-iea.org/index.php/eap/article/view/519https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801The paper showcases a part of the collection of the first lady of SFRY, Jovanka Broz, captured in photographs taken between 1953 and 1980. The issue of the lack of primary sources is considered – the lack of objects and explicit attitudes of the first lady herself, with the goal of offering a methodological approach through which this deficiency could be overcome. The paper uses the method of chronological tracking of political events, trends in the world of fashion and events in the fashion industry, as well as statements by participants and witnesses of certain events. Through comparison of these three aspects, we indirectly arrive at a view of the relationship of Jovanka Broz to clothing and fashion, as well as to a view of the key influences of the first lady’s collection on the fashion choices of the political elite and the fashion industry of SFR Yugoslavia. Jovanka Broz’s public appearance changed over time, from a careful selection of photographs without personal comment, through the recording of statements on formal occasions, to giving interviews to chosen journalists on specific topics – these changes are noted in the paper. It can be concluded that the fashion choices of Jovanka Broz were, first and foremost, aligned with the protocols demanded by international diplomacy, as well as that Jovanka Broz herself approached this demands with the utmost diligence, as well as personal attitude.Mirjana MenkovićUniversity of BelgradearticleJovanka Broz, odevanje, SFR Jugoslavija, moda, politikaAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 10, Iss 4, Pp 873-892 (2016)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	Jovanka Broz, odevanje, SFR Jugoslavija, moda, politika Anthropology GN1-890
spellingShingle	Jovanka Broz, odevanje, SFR Jugoslavija, moda, politika Anthropology GN1-890 Mirjana Menković Jovanka Broz and fashion: the collection of the first lady
description	The paper showcases a part of the collection of the first lady of SFRY, Jovanka Broz, captured in photographs taken between 1953 and 1980. The issue of the lack of primary sources is considered – the lack of objects and explicit attitudes of the first lady herself, with the goal of offering a methodological approach through which this deficiency could be overcome. The paper uses the method of chronological tracking of political events, trends in the world of fashion and events in the fashion industry, as well as statements by participants and witnesses of certain events. Through comparison of these three aspects, we indirectly arrive at a view of the relationship of Jovanka Broz to clothing and fashion, as well as to a view of the key influences of the first lady’s collection on the fashion choices of the political elite and the fashion industry of SFR Yugoslavia. Jovanka Broz’s public appearance changed over time, from a careful selection of photographs without personal comment, through the recording of statements on formal occasions, to giving interviews to chosen journalists on specific topics – these changes are noted in the paper. It can be concluded that the fashion choices of Jovanka Broz were, first and foremost, aligned with the protocols demanded by international diplomacy, as well as that Jovanka Broz herself approached this demands with the utmost diligence, as well as personal attitude.
format	article
author	Mirjana Menković
author_facet	Mirjana Menković
author_sort	Mirjana Menković
title	Jovanka Broz and fashion: the collection of the first lady
title_short	Jovanka Broz and fashion: the collection of the first lady
title_full	Jovanka Broz and fashion: the collection of the first lady
title_fullStr	Jovanka Broz and fashion: the collection of the first lady
title_full_unstemmed	Jovanka Broz and fashion: the collection of the first lady
title_sort	jovanka broz and fashion: the collection of the first lady
publisher	University of Belgrade
publishDate	2016
url	https://doaj.org/article/2da21f0610bc48efb065c41686c93c0f
work_keys_str_mv	AT mirjanamenkovic jovankabrozandfashionthecollectionofthefirstlady
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Jovanka Broz and fashion: the collection of the first lady

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