On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)

The quartet of the largest federal players in a completely mature mobile commerce market created a unique situation of the classical oligopoly in the face of imperfect competition, which put the domestic antitrust authority in a difficult position. Although the appearance of reliable competition req...

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Autor principal:	A. N. Tsatsulin
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2020
Materias:	strategic management accounting, mobile operator, space-time continuum, digital economy, market player, coalition strategy, utility theory, convergent offer, game theory, net profit model Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/2e545c3cc56742f89867327c312cd16d
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spelling	oai:doaj.org-article:2e545c3cc56742f89867327c312cd16d2021-11-12T10:46:11ZOn One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)1726-11391816-859010.22394/1726-1139-2020-1-73-86https://doaj.org/article/2e545c3cc56742f89867327c312cd16d2020-03-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/1309https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The quartet of the largest federal players in a completely mature mobile commerce market created a unique situation of the classical oligopoly in the face of imperfect competition, which put the domestic antitrust authority in a difficult position. Although the appearance of reliable competition requires a reduction in the financial success of each member of this strategic group, a kind of quadriga, in particular a decrease in marginal service revenue, a decrease in the growth rate of net profit, the reality of cartel conspiracy, especially in terms of price and tariff formation for a range of services mobile communications, of harmonization of non-price instruments, more and more becomes convex and tangible. And the extremely high indicators and characteristics of market concentration and tension for the oligopoly structure of mobile operators can become the source material of the case study for analysts of the territorial administrations of the FAS RF. Continuing his article, the author pays special attention to the construction and testing of a statistical model for analyzing the revenue from advertising activity of oligopolistic quartet participants in the mobile communications market.A. N. TsatsulinNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlestrategic management accounting, mobile operator, space-time continuum, digital economy, market player, coalition strategy, utility theory, convergent offer, game theory, net profit modelPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 1, Pp 73-86 (2020)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	strategic management accounting, mobile operator, space-time continuum, digital economy, market player, coalition strategy, utility theory, convergent offer, game theory, net profit model Political institutions and public administration (General) JF20-2112
spellingShingle	strategic management accounting, mobile operator, space-time continuum, digital economy, market player, coalition strategy, utility theory, convergent offer, game theory, net profit model Political institutions and public administration (General) JF20-2112 A. N. Tsatsulin On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)
description	The quartet of the largest federal players in a completely mature mobile commerce market created a unique situation of the classical oligopoly in the face of imperfect competition, which put the domestic antitrust authority in a difficult position. Although the appearance of reliable competition requires a reduction in the financial success of each member of this strategic group, a kind of quadriga, in particular a decrease in marginal service revenue, a decrease in the growth rate of net profit, the reality of cartel conspiracy, especially in terms of price and tariff formation for a range of services mobile communications, of harmonization of non-price instruments, more and more becomes convex and tangible. And the extremely high indicators and characteristics of market concentration and tension for the oligopoly structure of mobile operators can become the source material of the case study for analysts of the territorial administrations of the FAS RF. Continuing his article, the author pays special attention to the construction and testing of a statistical model for analyzing the revenue from advertising activity of oligopolistic quartet participants in the mobile communications market.
format	article
author	A. N. Tsatsulin
author_facet	A. N. Tsatsulin
author_sort	A. N. Tsatsulin
title	On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)
title_short	On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)
title_full	On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)
title_fullStr	On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)
title_full_unstemmed	On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)
title_sort	on one method of making management decisions in market strategies of brand promotion by mobile operators (continuation)
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2020
url	https://doaj.org/article/2e545c3cc56742f89867327c312cd16d
work_keys_str_mv	AT antsatsulin ononemethodofmakingmanagementdecisionsinmarketstrategiesofbrandpromotionbymobileoperatorscontinuation
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On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)

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