A label indicating an old year of establishment improves evaluations of restaurants and shops serving traditional foods

This study examined whether the presence of product information focused on a past era (e.g., year of establishment) improved consumers’ evaluations of a shop serving traditional products when the label and shop were congruent in terms of temporal focus. Across five experiments, participants viewed a...

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Autores principales: Tomoki Maezawa, Jun I. Kawahara
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/2e57d4780c8845bd927b6f60b90a9e06
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