Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
Brands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand ident...
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| Format: | article |
| Langue: | EN |
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Taylor & Francis Group
2017
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| Accès en ligne: | https://doaj.org/article/2e7370929616413f8973af57eb7a4a8b |
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