Customer emotions when making an online purchase decision: Results of neuromarketing experiments
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Auteurs principaux: | Olga B. Yarosh, Natalya N. Kalkova, Viktor E. Reutov |
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Format: | article |
Langue: | RU |
Publié: |
Ural State University of Economics
2021
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Sujets: | |
Accès en ligne: | https://doaj.org/article/2e8dc027ea3743f5aaf523a0f3cd0ed8 |
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