Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application

Problems that should be resolved by marketer when a new mobile application is put on sale can be divided into two groups. The 1-st one is connected with customer attraction, the 2-nd one – with his/her retaining. On the one hand, resolving these problems is directly connected with advertizing campai...

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Autor principal:	I. P. Lebedeva
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2021
Materias:	competitiveness event arrangement marketing research segmentation cohort analysis Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/2ea9d7458b5b4c2ab0e7fb4a50b8573a
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spelling	oai:doaj.org-article:2ea9d7458b5b4c2ab0e7fb4a50b8573a2021-11-15T05:20:50ZMethods of Resolving Problems Connected with Raising Competitiveness of Mobile Application2413-28292587-925110.21686/2413-2829-2021-2-170-177https://doaj.org/article/2ea9d7458b5b4c2ab0e7fb4a50b8573a2021-04-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/1059https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Problems that should be resolved by marketer when a new mobile application is put on sale can be divided into two groups. The 1-st one is connected with customer attraction, the 2-nd one – with his/her retaining. On the one hand, resolving these problems is directly connected with advertizing campaign and marketing research, however the majority of companies – developers of mobile applications have no financial possibilities for marketing accompaniment of application entering market. The article studies research, which can be done by own forces. With adequate analysis they can lead to high-quality results and increase in the number of users. Apart from that the author proposes the method of analyzing event arrangement in application software section, which can help keep an eye on user’s steps and interpret them to find key problems of the application. This method of event arrangement is not new for developers and it is offered by existing analytical platforms, however interpretation of obtained results and subsequent company steps can become a serious task. Further development of such methodology based on analytics, segmentation and reviews of users could resolve a problem of developing by companies-developers of mobile applications their own marketing strategy verified in practice.I. P. LebedevaPlekhanov Russian University of Economicsarticlecompetitivenessevent arrangementmarketing researchsegmentationcohort analysisEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 18, Iss 2, Pp 170-177 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	competitiveness event arrangement marketing research segmentation cohort analysis Economics as a science HB71-74
spellingShingle	competitiveness event arrangement marketing research segmentation cohort analysis Economics as a science HB71-74 I. P. Lebedeva Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application
description	Problems that should be resolved by marketer when a new mobile application is put on sale can be divided into two groups. The 1-st one is connected with customer attraction, the 2-nd one – with his/her retaining. On the one hand, resolving these problems is directly connected with advertizing campaign and marketing research, however the majority of companies – developers of mobile applications have no financial possibilities for marketing accompaniment of application entering market. The article studies research, which can be done by own forces. With adequate analysis they can lead to high-quality results and increase in the number of users. Apart from that the author proposes the method of analyzing event arrangement in application software section, which can help keep an eye on user’s steps and interpret them to find key problems of the application. This method of event arrangement is not new for developers and it is offered by existing analytical platforms, however interpretation of obtained results and subsequent company steps can become a serious task. Further development of such methodology based on analytics, segmentation and reviews of users could resolve a problem of developing by companies-developers of mobile applications their own marketing strategy verified in practice.
format	article
author	I. P. Lebedeva
author_facet	I. P. Lebedeva
author_sort	I. P. Lebedeva
title	Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application
title_short	Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application
title_full	Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application
title_fullStr	Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application
title_full_unstemmed	Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application
title_sort	methods of resolving problems connected with raising competitiveness of mobile application
publisher	Plekhanov Russian University of Economics
publishDate	2021
url	https://doaj.org/article/2ea9d7458b5b4c2ab0e7fb4a50b8573a
work_keys_str_mv	AT iplebedeva methodsofresolvingproblemsconnectedwithraisingcompetitivenessofmobileapplication
_version_	1718428607017123840

Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application

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