Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images

<span class="abs_content">Public communication in digital space is entering a phase of profound change due to the redefinition of the forms of production, dissemination and use of content in institutional networks. This article contributes to research carried out on public communicat...

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Autores principales:	Stefania Leone, Miriam Della Mura
Formato:	article
Lenguaje:	EN
Publicado:	Coordinamento SIBA 2020
Materias:	instagram public communication social networks visual communication youth target Political science (General) JA1-92
Acceso en línea:	https://doaj.org/article/2ec16f31fd3041d89254ab22a98de74b
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spelling	oai:doaj.org-article:2ec16f31fd3041d89254ab22a98de74b2021-11-21T15:11:41ZInstitutional Flows of Communication for Young People on Instagram and the Use of Visual Images1972-76232035-660910.1285/i20356609v13i2p1085https://doaj.org/article/2ec16f31fd3041d89254ab22a98de74b2020-07-01T00:00:00Zhttp://siba-ese.unisalento.it/index.php/paco/article/view/22503https://doaj.org/toc/1972-7623https://doaj.org/toc/2035-6609<span class="abs_content">Public communication in digital space is entering a phase of profound change due to the redefinition of the forms of production, dissemination and use of content in institutional networks. This article contributes to research carried out on public communication news flows of SNSs, presenting an analysis focusing on the visual content posted on institutional information channels dedicated to young people and managed by youth policy actors. The content of photos was analyzed in relation to 6 categories of public communication topics, 3 categories of communication aims, 6 categories of visual elements and 10 thematic areas. The empirical basis consists of 702 images taken from 15 accounts of Italian and European youth policy Instagram channels. The results show the main features of institutional flows on Instagram and a comparison with what has emerged from previous research projects relating to Facebook and Twitter. The findings focus on institutional topics and promotional aims and on the weaknesses of the flow of images in terms of social and political issues, engagement, public-service information, semantic autonomy and emotional impact. The limits that emerge from the research identify certain critical questions which indicate a need for further investigation with respect to relationships occurring between public news flows, young people, information requirements and social networks in the public sphere.</span><br />Stefania LeoneMiriam Della MuraCoordinamento SIBAarticleinstagrampublic communicationsocial networksvisual communicationyouth targetPolitical science (General)JA1-92ENPartecipazione e Conflitto, Vol 13, Iss 2, Pp 1085-1109 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	instagram public communication social networks visual communication youth target Political science (General) JA1-92
spellingShingle	instagram public communication social networks visual communication youth target Political science (General) JA1-92 Stefania Leone Miriam Della Mura Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images
description	<span class="abs_content">Public communication in digital space is entering a phase of profound change due to the redefinition of the forms of production, dissemination and use of content in institutional networks. This article contributes to research carried out on public communication news flows of SNSs, presenting an analysis focusing on the visual content posted on institutional information channels dedicated to young people and managed by youth policy actors. The content of photos was analyzed in relation to 6 categories of public communication topics, 3 categories of communication aims, 6 categories of visual elements and 10 thematic areas. The empirical basis consists of 702 images taken from 15 accounts of Italian and European youth policy Instagram channels. The results show the main features of institutional flows on Instagram and a comparison with what has emerged from previous research projects relating to Facebook and Twitter. The findings focus on institutional topics and promotional aims and on the weaknesses of the flow of images in terms of social and political issues, engagement, public-service information, semantic autonomy and emotional impact. The limits that emerge from the research identify certain critical questions which indicate a need for further investigation with respect to relationships occurring between public news flows, young people, information requirements and social networks in the public sphere.</span><br />
format	article
author	Stefania Leone Miriam Della Mura
author_facet	Stefania Leone Miriam Della Mura
author_sort	Stefania Leone
title	Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images
title_short	Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images
title_full	Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images
title_fullStr	Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images
title_full_unstemmed	Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images
title_sort	institutional flows of communication for young people on instagram and the use of visual images
publisher	Coordinamento SIBA
publishDate	2020
url	https://doaj.org/article/2ec16f31fd3041d89254ab22a98de74b
work_keys_str_mv	AT stefanialeone institutionalflowsofcommunicationforyoungpeopleoninstagramandtheuseofvisualimages AT miriamdellamura institutionalflowsofcommunicationforyoungpeopleoninstagramandtheuseofvisualimages
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Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images

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