Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion

<p class="Ventura-Abstract">The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion,...

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Autores principales:	Livia Tamarasari Suhendra, Kurniawati Kurniawati, Duwi Mulyati, Olivia Windy, Endang Kurnia, Grade Banirohim
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2021
Materias:	firm created social media communication, user generated social media communication, brand passion, purchase intention Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/2ee80a2105b546bfb9e6a4fb2898ff2b
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spelling	oai:doaj.org-article:2ee80a2105b546bfb9e6a4fb2898ff2b2021-11-05T05:03:36ZPeran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion1693-76192580-417010.30596/jimb.v22i2.7694https://doaj.org/article/2ee80a2105b546bfb9e6a4fb2898ff2b2021-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/7694https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p class="Ventura-Abstract">The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion, and brand passion on purchase intention on product content. smartphones. The sampling procedure used to collect the relevant data was using a questionnaire. The study was conducted on 150 respondents as purposive sampling, and analyzed using the SEM (structural equation modeling) method. The program used in this SEM is AMOS (analysis of moment structure). The results of this study indicate that Firm-created social media communication has a positive effect on user-generated social media communication, Firm-created social media communication has a positive effect on brand passion, User-generated social media communication has no positive effect on brand passion, and brand passion has a positive effect on purchase intentions.</p><p class="Ventura-Abstract"> </p>Livia Tamarasari SuhendraKurniawati KurniawatiDuwi MulyatiOlivia WindyEndang KurniaGrade BanirohimUniversitas Muhammadiyah Sumatera Utaraarticlefirm created social media communication, user generated social media communication, brand passion, purchase intentionManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 22, Iss 2, Pp 304-318 (2021)
institution	DOAJ
collection	DOAJ
language	ID
topic	firm created social media communication, user generated social media communication, brand passion, purchase intention Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	firm created social media communication, user generated social media communication, brand passion, purchase intention Management. Industrial management HD28-70 Business HF5001-6182 Livia Tamarasari Suhendra Kurniawati Kurniawati Duwi Mulyati Olivia Windy Endang Kurnia Grade Banirohim Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion
description	<p class="Ventura-Abstract">The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion, and brand passion on purchase intention on product content. smartphones. The sampling procedure used to collect the relevant data was using a questionnaire. The study was conducted on 150 respondents as purposive sampling, and analyzed using the SEM (structural equation modeling) method. The program used in this SEM is AMOS (analysis of moment structure). The results of this study indicate that Firm-created social media communication has a positive effect on user-generated social media communication, Firm-created social media communication has a positive effect on brand passion, User-generated social media communication has no positive effect on brand passion, and brand passion has a positive effect on purchase intentions.</p><p class="Ventura-Abstract"> </p>
format	article
author	Livia Tamarasari Suhendra Kurniawati Kurniawati Duwi Mulyati Olivia Windy Endang Kurnia Grade Banirohim
author_facet	Livia Tamarasari Suhendra Kurniawati Kurniawati Duwi Mulyati Olivia Windy Endang Kurnia Grade Banirohim
author_sort	Livia Tamarasari Suhendra
title	Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion
title_short	Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion
title_full	Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion
title_fullStr	Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion
title_full_unstemmed	Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion
title_sort	peran komunikasi media sosial yang dibuat perusahaan, komunikasi media sosial yang dibuat pengguna terhadap niat beli dimediasi brand passion
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2021
url	https://doaj.org/article/2ee80a2105b546bfb9e6a4fb2898ff2b
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Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion

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