Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion

Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion

<p class="Ventura-Abstract">The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion,...

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Bibliographic Details
Main Authors: Livia Tamarasari Suhendra, Kurniawati Kurniawati, Duwi Mulyati, Olivia Windy, Endang Kurnia, Grade Banirohim
Format: article
Language:ID
Published: Universitas Muhammadiyah Sumatera Utara 2021
Subjects:
firm created social media communication, user generated social media communication, brand passion, purchase intention
Management. Industrial management
HD28-70
Business
HF5001-6182
Online Access:https://doaj.org/article/2ee80a2105b546bfb9e6a4fb2898ff2b
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Internet

https://doaj.org/article/2ee80a2105b546bfb9e6a4fb2898ff2b

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