The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh City

The advances of the Internet and social media offer customers nowadays more opportunities to inform their decisions with product information - not only that promoted by the company but also content shared by micro-influencers. This study aims to investigate the impact of online micro-influencers on...

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Autores principales: Kieu Anh Tai, Le Minh Duy, Nguyen The Khai
Formato: article
Lenguaje:EN
Publicado: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2021
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Acceso en línea:https://doaj.org/article/2f0fa47648544919ba58f3d2320df51e
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