Color’s Indispensable Role in the Rapid Detection of Food

The detection of food is crucial for our survival and health. Earlier experimental psychological studies have demonstrated that participants detect food more rapidly than non-food stimuli. However, it remains unknown whether color, which was shown to have various influences on food processing, can m...

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Autor principal:	Wataru Sato
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	color fast food food detection Japanese food visual search Psychology BF1-990
Acceso en línea:	https://doaj.org/article/2f210edf3b244096992ef9aee19aea1d
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id	oai:doaj.org-article:2f210edf3b244096992ef9aee19aea1d
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spelling	oai:doaj.org-article:2f210edf3b244096992ef9aee19aea1d2021-11-30T19:47:09ZColor’s Indispensable Role in the Rapid Detection of Food1664-107810.3389/fpsyg.2021.753654https://doaj.org/article/2f210edf3b244096992ef9aee19aea1d2021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.753654/fullhttps://doaj.org/toc/1664-1078The detection of food is crucial for our survival and health. Earlier experimental psychological studies have demonstrated that participants detect food more rapidly than non-food stimuli. However, it remains unknown whether color, which was shown to have various influences on food processing, can modulate the detection of food. To address this issue, a psychological experiment was conducted using a visual search paradigm in which photographs of food (fast food and Japanese food) and kitchen utensils were presented alongside images of non-food distractors (cars), with both color and gray images used. Participants used a key to indicate whether one item was different from the rest, and their reaction times (RTs) were measured. RTs for the detection of both food types were shorter than for the kitchen utensils when color images were used, but not when gray images were used; moreover, the RTs were slower for gray images than for color images for both food types but not for kitchen utensils. These results indicate that color facilitates rapid detection of food in the environment.Wataru SatoFrontiers Media S.A.articlecolorfast foodfood detectionJapanese foodvisual searchPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	color fast food food detection Japanese food visual search Psychology BF1-990
spellingShingle	color fast food food detection Japanese food visual search Psychology BF1-990 Wataru Sato Color’s Indispensable Role in the Rapid Detection of Food
description	The detection of food is crucial for our survival and health. Earlier experimental psychological studies have demonstrated that participants detect food more rapidly than non-food stimuli. However, it remains unknown whether color, which was shown to have various influences on food processing, can modulate the detection of food. To address this issue, a psychological experiment was conducted using a visual search paradigm in which photographs of food (fast food and Japanese food) and kitchen utensils were presented alongside images of non-food distractors (cars), with both color and gray images used. Participants used a key to indicate whether one item was different from the rest, and their reaction times (RTs) were measured. RTs for the detection of both food types were shorter than for the kitchen utensils when color images were used, but not when gray images were used; moreover, the RTs were slower for gray images than for color images for both food types but not for kitchen utensils. These results indicate that color facilitates rapid detection of food in the environment.
format	article
author	Wataru Sato
author_facet	Wataru Sato
author_sort	Wataru Sato
title	Color’s Indispensable Role in the Rapid Detection of Food
title_short	Color’s Indispensable Role in the Rapid Detection of Food
title_full	Color’s Indispensable Role in the Rapid Detection of Food
title_fullStr	Color’s Indispensable Role in the Rapid Detection of Food
title_full_unstemmed	Color’s Indispensable Role in the Rapid Detection of Food
title_sort	color’s indispensable role in the rapid detection of food
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/2f210edf3b244096992ef9aee19aea1d
work_keys_str_mv	AT watarusato colorsindispensableroleintherapiddetectionoffood
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Color’s Indispensable Role in the Rapid Detection of Food

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