Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company

The aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to thei...

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Autores principales:	Claudia Xavier Cavalcanti, Alfredo Rodrigues Leite da Silva
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2020
Materias:	business analytics revenue managements sociomateriality imbrication of agencies Business HF5001-6182
Acceso en línea:	https://doaj.org/article/2f35122704494e9fa353cc68813fae00
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id	oai:doaj.org-article:2f35122704494e9fa353cc68813fae00
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spelling	oai:doaj.org-article:2f35122704494e9fa353cc68813fae002021-11-11T15:48:08ZBusiness Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company1807-734X10.15728/bbr.2020.17.4.4https://doaj.org/article/2f35122704494e9fa353cc68813fae002020-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123064005004https://doaj.org/toc/1807-734XThe aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to their sociomaterial imbrication with analytical data and tools, which areused to generate new insights. The discussion is substantiated by the theoretical articulation of BA as applied to RM based on the sociomateriality approach, which acknowledges the synergetic interaction between human and material dimensions by keeping their distinction from intentionality. The empirical investigation followed a qualitative design supported by non-participatory observation, interview and document research, which were the data collection techniques. The collected data was analyzed through spiral analysis associated with a practices’ description and analyses framework. Results have supported the BA proposition by evidencing the human/material dimension entanglement to produce BA-practice specificities.Claudia Xavier CavalcantiAlfredo Rodrigues Leite da SilvaFUCAPE Business Schoolarticlebusiness analyticsrevenue managementssociomaterialityimbrication of agenciesBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 17, Iss 4, Pp 419-438 (2020)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	business analytics revenue managements sociomateriality imbrication of agencies Business HF5001-6182
spellingShingle	business analytics revenue managements sociomateriality imbrication of agencies Business HF5001-6182 Claudia Xavier Cavalcanti Alfredo Rodrigues Leite da Silva Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company
description	The aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to their sociomaterial imbrication with analytical data and tools, which areused to generate new insights. The discussion is substantiated by the theoretical articulation of BA as applied to RM based on the sociomateriality approach, which acknowledges the synergetic interaction between human and material dimensions by keeping their distinction from intentionality. The empirical investigation followed a qualitative design supported by non-participatory observation, interview and document research, which were the data collection techniques. The collected data was analyzed through spiral analysis associated with a practices’ description and analyses framework. Results have supported the BA proposition by evidencing the human/material dimension entanglement to produce BA-practice specificities.
format	article
author	Claudia Xavier Cavalcanti Alfredo Rodrigues Leite da Silva
author_facet	Claudia Xavier Cavalcanti Alfredo Rodrigues Leite da Silva
author_sort	Claudia Xavier Cavalcanti
title	Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company
title_short	Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company
title_full	Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company
title_fullStr	Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company
title_full_unstemmed	Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company
title_sort	business analytics and sociomateriality: a study on the practice of revenue management in an airline company
publisher	FUCAPE Business School
publishDate	2020
url	https://doaj.org/article/2f35122704494e9fa353cc68813fae00
work_keys_str_mv	AT claudiaxaviercavalcanti businessanalyticsandsociomaterialityastudyonthepracticeofrevenuemanagementinanairlinecompany AT alfredorodriguesleitedasilva businessanalyticsandsociomaterialityastudyonthepracticeofrevenuemanagementinanairlinecompany
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Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company

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