Characterizing the social media footprint of general surgery residency programs.

<h4>Background</h4>The medical community has increasingly embraced social media for a variety of purposes, including trainee education, research dissemination, professional networking, and recruitment of trainees and faculty. Platform choice and usage patterns appear to vary by specialty...

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Autores principales:	Erin M White, Stefanie C Rohde, Nensi M Ruzgar, Shin Mei Chan, Andrew C Esposito, Kristin D Oliveira, Peter S Yoo
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/2f771ad316ae460c871af62d6861803b
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spelling	oai:doaj.org-article:2f771ad316ae460c871af62d6861803b2021-12-02T20:15:42ZCharacterizing the social media footprint of general surgery residency programs.1932-620310.1371/journal.pone.0253787https://doaj.org/article/2f771ad316ae460c871af62d6861803b2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0253787https://doaj.org/toc/1932-6203<h4>Background</h4>The medical community has increasingly embraced social media for a variety of purposes, including trainee education, research dissemination, professional networking, and recruitment of trainees and faculty. Platform choice and usage patterns appear to vary by specialty and purpose, but few studies comprehensively assess programs' social media presence. Prior studies assessed general surgery departments' Twitter use but omitted additional social media platforms and residency-specific accounts.<h4>Objective</h4>This study sought to broadly characterize the social media footprint of U.S. general surgery residency programs.<h4>Methods</h4>Using a protocolized search of program websites, social media platforms (Twitter, Facebook, Instagram, LinkedIn), and internet search, cross-sectional data on social media usage in March 2020 were collected for programs, their affiliated departments, their program directors (PDs), and their assistant/associate PDs (APDs).<h4>Results</h4>318 general surgery residency programs, 313 PDs, and 296 APDs were identified. 47.2% of programs had surgery-specific accounts on ≥1 platform. 40.2% of PDs and APDs had ≥1 account on Twitter and/or LinkedIn. Program type was associated with social media adoption and Twitter utilization, with lower usage among university-affiliated and independent programs (p<0.01).<h4>Conclusions</h4>Most general surgery residencies, especially non-university-based programs, lacked any department or residency accounts across Twitter, Facebook, and Instagram by March 2020. These findings highlight opportunities for increased social media engagement and act as a pre-pandemic baseline for future investigations of how the shift to virtual trainee education, recruitment, conferences, and clinical care affect social media use.Erin M WhiteStefanie C RohdeNensi M RuzgarShin Mei ChanAndrew C EspositoKristin D OliveiraPeter S YooPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 6, p e0253787 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Erin M White Stefanie C Rohde Nensi M Ruzgar Shin Mei Chan Andrew C Esposito Kristin D Oliveira Peter S Yoo Characterizing the social media footprint of general surgery residency programs.
description	<h4>Background</h4>The medical community has increasingly embraced social media for a variety of purposes, including trainee education, research dissemination, professional networking, and recruitment of trainees and faculty. Platform choice and usage patterns appear to vary by specialty and purpose, but few studies comprehensively assess programs' social media presence. Prior studies assessed general surgery departments' Twitter use but omitted additional social media platforms and residency-specific accounts.<h4>Objective</h4>This study sought to broadly characterize the social media footprint of U.S. general surgery residency programs.<h4>Methods</h4>Using a protocolized search of program websites, social media platforms (Twitter, Facebook, Instagram, LinkedIn), and internet search, cross-sectional data on social media usage in March 2020 were collected for programs, their affiliated departments, their program directors (PDs), and their assistant/associate PDs (APDs).<h4>Results</h4>318 general surgery residency programs, 313 PDs, and 296 APDs were identified. 47.2% of programs had surgery-specific accounts on ≥1 platform. 40.2% of PDs and APDs had ≥1 account on Twitter and/or LinkedIn. Program type was associated with social media adoption and Twitter utilization, with lower usage among university-affiliated and independent programs (p<0.01).<h4>Conclusions</h4>Most general surgery residencies, especially non-university-based programs, lacked any department or residency accounts across Twitter, Facebook, and Instagram by March 2020. These findings highlight opportunities for increased social media engagement and act as a pre-pandemic baseline for future investigations of how the shift to virtual trainee education, recruitment, conferences, and clinical care affect social media use.
format	article
author	Erin M White Stefanie C Rohde Nensi M Ruzgar Shin Mei Chan Andrew C Esposito Kristin D Oliveira Peter S Yoo
author_facet	Erin M White Stefanie C Rohde Nensi M Ruzgar Shin Mei Chan Andrew C Esposito Kristin D Oliveira Peter S Yoo
author_sort	Erin M White
title	Characterizing the social media footprint of general surgery residency programs.
title_short	Characterizing the social media footprint of general surgery residency programs.
title_full	Characterizing the social media footprint of general surgery residency programs.
title_fullStr	Characterizing the social media footprint of general surgery residency programs.
title_full_unstemmed	Characterizing the social media footprint of general surgery residency programs.
title_sort	characterizing the social media footprint of general surgery residency programs.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/2f771ad316ae460c871af62d6861803b
work_keys_str_mv	AT erinmwhite characterizingthesocialmediafootprintofgeneralsurgeryresidencyprograms AT stefaniecrohde characterizingthesocialmediafootprintofgeneralsurgeryresidencyprograms AT nensimruzgar characterizingthesocialmediafootprintofgeneralsurgeryresidencyprograms AT shinmeichan characterizingthesocialmediafootprintofgeneralsurgeryresidencyprograms AT andrewcesposito characterizingthesocialmediafootprintofgeneralsurgeryresidencyprograms AT kristindoliveira characterizingthesocialmediafootprintofgeneralsurgeryresidencyprograms AT petersyoo characterizingthesocialmediafootprintofgeneralsurgeryresidencyprograms
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Characterizing the social media footprint of general surgery residency programs.

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