Lazer e consumo na percepção dos estudantes universitários

The relation between leisure and consumption is visible in Western society and has been strengthened by the media, which in the last decades has been suggesting the forms of leisure to be enjoyed by people. Thus the objective of this study was to identify and analyze leisure activities of undergradu...

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Autores principales: Márcia Botelho Oliveira, Neuza Maria da Silva, Renato Mareto
Formato: article
Lenguaje:PT
Publicado: Universidade do Vale do Rio dos Sinos (UNISINOS) 2014
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Acceso en línea:https://doaj.org/article/2f7c9df8e75b4da6b216b19cdac40716
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spelling oai:doaj.org-article:2f7c9df8e75b4da6b216b19cdac407162021-11-11T15:41:59ZLazer e consumo na percepção dos estudantes universitários2177-6229https://doaj.org/article/2f7c9df8e75b4da6b216b19cdac407162014-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93831121011https://doaj.org/toc/2177-6229The relation between leisure and consumption is visible in Western society and has been strengthened by the media, which in the last decades has been suggesting the forms of leisure to be enjoyed by people. Thus the objective of this study was to identify and analyze leisure activities of undergraduate and graduate students of a Federal University in order to find out whether such activities are related to the act of consuming. Three hundred students participated in the survey: 246 undergraduates and 54 graduates. Data were quantitatively analyzed using the Statistical Package for Social Sciences – SPSS, version 17.0, with which we performed exploratory and variance analysis, Cronbach’s Alpha cal- culation, frequency analysis and cross tabulations. The most cited activities as the main form of leisure enjoyed by the students required spending money and the second most cited reason for not enjoying leisure more often was related to their financial situation. Regarding the level of satisfaction with leisure in the city of Viçosa (MG), we noticed that students who spend more time watching television were more unsatisfied than the others. If advertising is capable of influencing young people surrounded by opportunities and knowledge, as shown in this study, the influence of marketing strategies on the portion of the population which does not have the same opportunities to study is alarming. Thus we confirm the need for education for a conscious consumption which separates leisure from consumption. Such education should be part of the curriculum in elementary and high schools, as well as colleges and universities.Márcia Botelho OliveiraNeuza Maria da SilvaRenato MaretoUniversidade do Vale do Rio dos Sinos (UNISINOS)articleleisureconsumptionuniversity studentsSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 50, Iss 1, Pp 86-96 (2014)
institution DOAJ
collection DOAJ
language PT
topic leisure
consumption
university students
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle leisure
consumption
university students
Social Sciences
H
Social sciences (General)
H1-99
Márcia Botelho Oliveira
Neuza Maria da Silva
Renato Mareto
Lazer e consumo na percepção dos estudantes universitários
description The relation between leisure and consumption is visible in Western society and has been strengthened by the media, which in the last decades has been suggesting the forms of leisure to be enjoyed by people. Thus the objective of this study was to identify and analyze leisure activities of undergraduate and graduate students of a Federal University in order to find out whether such activities are related to the act of consuming. Three hundred students participated in the survey: 246 undergraduates and 54 graduates. Data were quantitatively analyzed using the Statistical Package for Social Sciences – SPSS, version 17.0, with which we performed exploratory and variance analysis, Cronbach’s Alpha cal- culation, frequency analysis and cross tabulations. The most cited activities as the main form of leisure enjoyed by the students required spending money and the second most cited reason for not enjoying leisure more often was related to their financial situation. Regarding the level of satisfaction with leisure in the city of Viçosa (MG), we noticed that students who spend more time watching television were more unsatisfied than the others. If advertising is capable of influencing young people surrounded by opportunities and knowledge, as shown in this study, the influence of marketing strategies on the portion of the population which does not have the same opportunities to study is alarming. Thus we confirm the need for education for a conscious consumption which separates leisure from consumption. Such education should be part of the curriculum in elementary and high schools, as well as colleges and universities.
format article
author Márcia Botelho Oliveira
Neuza Maria da Silva
Renato Mareto
author_facet Márcia Botelho Oliveira
Neuza Maria da Silva
Renato Mareto
author_sort Márcia Botelho Oliveira
title Lazer e consumo na percepção dos estudantes universitários
title_short Lazer e consumo na percepção dos estudantes universitários
title_full Lazer e consumo na percepção dos estudantes universitários
title_fullStr Lazer e consumo na percepção dos estudantes universitários
title_full_unstemmed Lazer e consumo na percepção dos estudantes universitários
title_sort lazer e consumo na percepção dos estudantes universitários
publisher Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate 2014
url https://doaj.org/article/2f7c9df8e75b4da6b216b19cdac40716
work_keys_str_mv AT marciabotelhooliveira lazereconsumonapercepcaodosestudantesuniversitarios
AT neuzamariadasilva lazereconsumonapercepcaodosestudantesuniversitarios
AT renatomareto lazereconsumonapercepcaodosestudantesuniversitarios
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