Bae, M. (2020). Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement. Taylor & Francis Group.
Chicago Style (17th ed.) CitationBae, Mikyeung. Effect of Skepticism and Message Abstractness on Cause-related Marketing Campaign Evaluation: The Mediating Role of Message Engagement. Taylor & Francis Group, 2020.
MLA (8th ed.) CitationBae, Mikyeung. Effect of Skepticism and Message Abstractness on Cause-related Marketing Campaign Evaluation: The Mediating Role of Message Engagement. Taylor & Francis Group, 2020.
Warning: These citations may not always be 100% accurate.