Bae, M. (2020). Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement. Taylor & Francis Group.
Style de citation Chicago (17e éd.)Bae, Mikyeung. Effect of Skepticism and Message Abstractness on Cause-related Marketing Campaign Evaluation: The Mediating Role of Message Engagement. Taylor & Francis Group, 2020.
Style de citation MLA (8e éd.)Bae, Mikyeung. Effect of Skepticism and Message Abstractness on Cause-related Marketing Campaign Evaluation: The Mediating Role of Message Engagement. Taylor & Francis Group, 2020.
Attention : ces citations peuvent ne pas être correctes à 100%.