The role of traditional restaurants in tourist destination loyalty.

The aim of this study is to examine the effect that visitor satisfaction with traditional restaurants has on perceptions of the local gastronomy, the overall image of a city and loyalty to that destination. Fieldwork has been carried out in Córdoba, a city in southern Spain famous for being a UNESCO...

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Autores principales:	Ricardo David Hernández-Rojas, Nuria Huete Alcocer
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/3035d5cd80c840559eeb011ea313397e
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spelling	oai:doaj.org-article:3035d5cd80c840559eeb011ea313397e2021-12-02T20:10:30ZThe role of traditional restaurants in tourist destination loyalty.1932-620310.1371/journal.pone.0253088https://doaj.org/article/3035d5cd80c840559eeb011ea313397e2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0253088https://doaj.org/toc/1932-6203The aim of this study is to examine the effect that visitor satisfaction with traditional restaurants has on perceptions of the local gastronomy, the overall image of a city and loyalty to that destination. Fieldwork has been carried out in Córdoba, a city in southern Spain famous for being a UNESCO World Heritage city and for its traditional gastronomy. The methodology used is based on structural equation modeling (PLS-SEM). This paper makes a novel contribution in that no previous studies to date have explored satisfaction with traditional restaurants, with respect to the food, the service and the atmosphere. To achieve the proposed objective, a structured questionnaire has been used to find out the opinions of diners in renowned restaurants that base their cuisine on traditional dishes made with quality local ingredients. The results obtained confirm that a satisfactory experience with the food of a traditional restaurant has a positive effect on the image of the destination and the gastronomy of the place, as well as on visitors' intentions to recommend and repeat the visit to said destination. Based on the analysis carried out, effective strategies are suggested to help manage these types of restaurants. The study provides theoretical and practical implications from a gastronomic perspective, which can enable tourism managers to employ new strategies to retain tourists visiting a city, based on increasing their post-experience satisfaction with restaurants featuring local cuisine.Ricardo David Hernández-RojasNuria Huete AlcocerPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 6, p e0253088 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Ricardo David Hernández-Rojas Nuria Huete Alcocer The role of traditional restaurants in tourist destination loyalty.
description	The aim of this study is to examine the effect that visitor satisfaction with traditional restaurants has on perceptions of the local gastronomy, the overall image of a city and loyalty to that destination. Fieldwork has been carried out in Córdoba, a city in southern Spain famous for being a UNESCO World Heritage city and for its traditional gastronomy. The methodology used is based on structural equation modeling (PLS-SEM). This paper makes a novel contribution in that no previous studies to date have explored satisfaction with traditional restaurants, with respect to the food, the service and the atmosphere. To achieve the proposed objective, a structured questionnaire has been used to find out the opinions of diners in renowned restaurants that base their cuisine on traditional dishes made with quality local ingredients. The results obtained confirm that a satisfactory experience with the food of a traditional restaurant has a positive effect on the image of the destination and the gastronomy of the place, as well as on visitors' intentions to recommend and repeat the visit to said destination. Based on the analysis carried out, effective strategies are suggested to help manage these types of restaurants. The study provides theoretical and practical implications from a gastronomic perspective, which can enable tourism managers to employ new strategies to retain tourists visiting a city, based on increasing their post-experience satisfaction with restaurants featuring local cuisine.
format	article
author	Ricardo David Hernández-Rojas Nuria Huete Alcocer
author_facet	Ricardo David Hernández-Rojas Nuria Huete Alcocer
author_sort	Ricardo David Hernández-Rojas
title	The role of traditional restaurants in tourist destination loyalty.
title_short	The role of traditional restaurants in tourist destination loyalty.
title_full	The role of traditional restaurants in tourist destination loyalty.
title_fullStr	The role of traditional restaurants in tourist destination loyalty.
title_full_unstemmed	The role of traditional restaurants in tourist destination loyalty.
title_sort	role of traditional restaurants in tourist destination loyalty.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/3035d5cd80c840559eeb011ea313397e
work_keys_str_mv	AT ricardodavidhernandezrojas theroleoftraditionalrestaurantsintouristdestinationloyalty AT nuriahuetealcocer theroleoftraditionalrestaurantsintouristdestinationloyalty AT ricardodavidhernandezrojas roleoftraditionalrestaurantsintouristdestinationloyalty AT nuriahuetealcocer roleoftraditionalrestaurantsintouristdestinationloyalty
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The role of traditional restaurants in tourist destination loyalty.

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