Digital strategies of companies: growth potential and reasons for failure

Countries, industries and business leaders face an increasingly complex world characterized by the proliferation of new digital technologies, affecting productivity and causing organizational disruptions.Today the reward for success and the penalty for failure have become even greater than some time...

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Autores principales:	G. Butkovskaya, E. Sumarokova
Formato:	article
Lenguaje:	RU
Publicado:	State University of Management 2019
Materias:	company’s digital strategy digitalization digital transformation competition digital environment global market Electronics TK7800-8360 Management information systems T58.6-58.62
Acceso en línea:	https://doaj.org/article/3070862d68cb433c8d7df7ac2755ed67
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spelling	oai:doaj.org-article:3070862d68cb433c8d7df7ac2755ed672021-11-14T15:54:16ZDigital strategies of companies: growth potential and reasons for failure2658-34452686-840710.26425/2658-3445-2019-3-48-57https://doaj.org/article/3070862d68cb433c8d7df7ac2755ed672019-10-01T00:00:00Zhttps://e-management.guu.ru/jour/article/view/43https://doaj.org/toc/2658-3445https://doaj.org/toc/2686-8407Countries, industries and business leaders face an increasingly complex world characterized by the proliferation of new digital technologies, affecting productivity and causing organizational disruptions.Today the reward for success and the penalty for failure have become even greater than some time ago. Most digital strategies do not reflect how the digital environment is changing the fundamentals of the economy, the dynamics of industries, and the meaning of competition. Digital strategy must be seriously different from what we usually see now – otherwise failure is inevitable. Why is this possible at a time when almost every company in the world is thinking about its digital future? Why are so many digital strategies unsuccessful? The answer should be related to how much large and influential economic force the digital environment has become, and how it is becoming incompatible with traditional economic, strategic and operational models. The problems, especially standing out from their General number have been revealed in the article, recommendations to the heads of large organizations on the implementation of corporate digital strategies have been given. The ideas in this work are based on research, that has considered the importance of a more inclusive infrastructure to expand access to digital technologies and the emergence of new families of technologies in this scientific field. These ideas have been illustrated with evidence from the recent annual series of global market studies, which examine corporate practices in the light of digitalization.G. ButkovskayaE. SumarokovaState University of Managementarticlecompany’s digital strategydigitalizationdigital transformationcompetitiondigital environmentglobal marketElectronicsTK7800-8360Management information systemsT58.6-58.62RUE-Management, Vol 2, Iss 3, Pp 48-57 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	company’s digital strategy digitalization digital transformation competition digital environment global market Electronics TK7800-8360 Management information systems T58.6-58.62
spellingShingle	company’s digital strategy digitalization digital transformation competition digital environment global market Electronics TK7800-8360 Management information systems T58.6-58.62 G. Butkovskaya E. Sumarokova Digital strategies of companies: growth potential and reasons for failure
description	Countries, industries and business leaders face an increasingly complex world characterized by the proliferation of new digital technologies, affecting productivity and causing organizational disruptions.Today the reward for success and the penalty for failure have become even greater than some time ago. Most digital strategies do not reflect how the digital environment is changing the fundamentals of the economy, the dynamics of industries, and the meaning of competition. Digital strategy must be seriously different from what we usually see now – otherwise failure is inevitable. Why is this possible at a time when almost every company in the world is thinking about its digital future? Why are so many digital strategies unsuccessful? The answer should be related to how much large and influential economic force the digital environment has become, and how it is becoming incompatible with traditional economic, strategic and operational models. The problems, especially standing out from their General number have been revealed in the article, recommendations to the heads of large organizations on the implementation of corporate digital strategies have been given. The ideas in this work are based on research, that has considered the importance of a more inclusive infrastructure to expand access to digital technologies and the emergence of new families of technologies in this scientific field. These ideas have been illustrated with evidence from the recent annual series of global market studies, which examine corporate practices in the light of digitalization.
format	article
author	G. Butkovskaya E. Sumarokova
author_facet	G. Butkovskaya E. Sumarokova
author_sort	G. Butkovskaya
title	Digital strategies of companies: growth potential and reasons for failure
title_short	Digital strategies of companies: growth potential and reasons for failure
title_full	Digital strategies of companies: growth potential and reasons for failure
title_fullStr	Digital strategies of companies: growth potential and reasons for failure
title_full_unstemmed	Digital strategies of companies: growth potential and reasons for failure
title_sort	digital strategies of companies: growth potential and reasons for failure
publisher	State University of Management
publishDate	2019
url	https://doaj.org/article/3070862d68cb433c8d7df7ac2755ed67
work_keys_str_mv	AT gbutkovskaya digitalstrategiesofcompaniesgrowthpotentialandreasonsforfailure AT esumarokova digitalstrategiesofcompaniesgrowthpotentialandreasonsforfailure
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Digital strategies of companies: growth potential and reasons for failure

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