CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY

The current stage of economics development is characterized by high interest in studying economic theory. A key aspect of this theory is studying customer behavior. When Russian economy overcame the economic crisis, the study of issues of the consumption theory acquired an additional importance, as...

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Autor principal:	N. V. Barinova
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	customer behavior needs customer ability customer marketing Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/30ca0f229a8e403989d382cd96e3f3e2
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spelling	oai:doaj.org-article:30ca0f229a8e403989d382cd96e3f3e22021-11-15T05:20:47ZCUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY2413-28292587-925110.21686/2413-2829-2018-3-140-146https://doaj.org/article/30ca0f229a8e403989d382cd96e3f3e22018-06-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/506https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The current stage of economics development is characterized by high interest in studying economic theory. A key aspect of this theory is studying customer behavior. When Russian economy overcame the economic crisis, the study of issues of the consumption theory acquired an additional importance, as they provide an indicator of economy development showing the degree of meeting the population needs. The author summarized the theoretical material dealing with this line, revised it creatively and gave a forecast of consumption development for the future. Such notions as ‘needs’, ‘consumption’ and ‘customer behavior’ were defined. The algorithm of the process of decision-making about the purchase was provided and factors influencing this process were enumerated. The author shows new trends of shaping a customer choice in conditions of passing-over to digital economy. The article points out that as informational-communications technologies develop, information begins to play a more and more important role in the process of customer decision-making. Apart from that issues of market segmentation were considered, classification of key groups of today’s customers was put forward and groups of customers using ICT in the process of decision-making were identified.N. V. BarinovaPlekhanov Russian University of Economicsarticlecustomer behaviorneedscustomer abilitycustomermarketingEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 3, Pp 140-146 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	customer behavior needs customer ability customer marketing Economics as a science HB71-74
spellingShingle	customer behavior needs customer ability customer marketing Economics as a science HB71-74 N. V. Barinova CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY
description	The current stage of economics development is characterized by high interest in studying economic theory. A key aspect of this theory is studying customer behavior. When Russian economy overcame the economic crisis, the study of issues of the consumption theory acquired an additional importance, as they provide an indicator of economy development showing the degree of meeting the population needs. The author summarized the theoretical material dealing with this line, revised it creatively and gave a forecast of consumption development for the future. Such notions as ‘needs’, ‘consumption’ and ‘customer behavior’ were defined. The algorithm of the process of decision-making about the purchase was provided and factors influencing this process were enumerated. The author shows new trends of shaping a customer choice in conditions of passing-over to digital economy. The article points out that as informational-communications technologies develop, information begins to play a more and more important role in the process of customer decision-making. Apart from that issues of market segmentation were considered, classification of key groups of today’s customers was put forward and groups of customers using ICT in the process of decision-making were identified.
format	article
author	N. V. Barinova
author_facet	N. V. Barinova
author_sort	N. V. Barinova
title	CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY
title_short	CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY
title_full	CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY
title_fullStr	CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY
title_full_unstemmed	CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY
title_sort	customer behavior transformation: history and today
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/30ca0f229a8e403989d382cd96e3f3e2
work_keys_str_mv	AT nvbarinova customerbehaviortransformationhistoryandtoday
_version_	1718428670671978496

CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY

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