CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY

The current stage of economics development is characterized by high interest in studying economic theory. A key aspect of this theory is studying customer behavior. When Russian economy overcame the economic crisis, the study of issues of the consumption theory acquired an additional importance, as...

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Auteur principal: N. V. Barinova
Format: article
Langue:RU
Publié: Plekhanov Russian University of Economics 2018
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Accès en ligne:https://doaj.org/article/30ca0f229a8e403989d382cd96e3f3e2
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