Carrying the War against COVID-19 into Ghanaian Communities: The Case of the Akan Community
Ghana is seriously reeling under the weight of the scourge of the COVID-19; while the scientists are doing their best to provide information concerning the dos and don’ts of the disease, its communication to the people has been a huge problem. This paper uses the qualitative research approach and...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Noyam Publishers
2021
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| Materias: | |
| Acceso en línea: | https://doi.org/10.38159/ehass.2021282 https://doaj.org/article/310dfbf691c148499f4eb10101df772f |
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| Sumario: | Ghana is seriously reeling under the weight of the scourge of the COVID-19;
while the scientists are doing their best to provide information concerning the
dos and don’ts of the disease, its communication to the people has been a huge
problem. This paper uses the qualitative research approach and the Performance
and Communication theories to investigate this challenge. The study isolates the
Akan communities for this investigation and argues that the Ghana COVID-19
communication uses too many elitist approaches and the local language is rarely
used. Again, the paper establishes that the communication falls short of considering
the Akans as oral thinkers and completely ignores their ideological identities as a
group of people who rely on oral structures in language and morality. The paper
further observes that the COVID-19 communication in Ghana fails to recognize
the subtle creative processes of translating concepts in English into Akan due to the
influence of the contexts of contact. These challenges have resulted in minimum
or complete lack of cooperation by Akan communities thus throwing the whole
COVID-19 campaign into jeopardy. The paper recommends that the COVID-19
communication should reconfigure its approach to reach the Akan communities. |
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