Carrying the War against COVID-19 into Ghanaian Communities: The Case of the Akan Community

Ghana is seriously reeling under the weight of the scourge of the COVID-19; while the scientists are doing their best to provide information concerning the dos and don’ts of the disease, its communication to the people has been a huge problem. This paper uses the qualitative research approach and...

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Autores principales: Peter Arthur, Charles Ofosu Marfo, Elvis ResCue
Formato: article
Lenguaje:EN
Publicado: Noyam Publishers 2021
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H
Acceso en línea:https://doi.org/10.38159/ehass.2021282
https://doaj.org/article/310dfbf691c148499f4eb10101df772f
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spelling oai:doaj.org-article:310dfbf691c148499f4eb10101df772f2021-12-01T10:33:54ZCarrying the War against COVID-19 into Ghanaian Communities: The Case of the Akan Communityhttps://doi.org/10.38159/ehass.20212822720-7722https://doaj.org/article/310dfbf691c148499f4eb10101df772f2021-08-01T00:00:00Zhttps://noyam.org/wp-content/uploads/2021/09/EHASS2021282.pdfhttps://doaj.org/toc/2720-7722Ghana is seriously reeling under the weight of the scourge of the COVID-19; while the scientists are doing their best to provide information concerning the dos and don’ts of the disease, its communication to the people has been a huge problem. This paper uses the qualitative research approach and the Performance and Communication theories to investigate this challenge. The study isolates the Akan communities for this investigation and argues that the Ghana COVID-19 communication uses too many elitist approaches and the local language is rarely used. Again, the paper establishes that the communication falls short of considering the Akans as oral thinkers and completely ignores their ideological identities as a group of people who rely on oral structures in language and morality. The paper further observes that the COVID-19 communication in Ghana fails to recognize the subtle creative processes of translating concepts in English into Akan due to the influence of the contexts of contact. These challenges have resulted in minimum or complete lack of cooperation by Akan communities thus throwing the whole COVID-19 campaign into jeopardy. The paper recommends that the COVID-19 communication should reconfigure its approach to reach the Akan communities.Peter ArthurCharles Ofosu MarfoElvis ResCueNoyam Publishersarticlecovid-19akan communitiesakan moral thoughtcommunication and cultural shareabilityghanaSocial SciencesHENE-Journal of Humanities, Arts and Social Sciences, Vol 2, Iss 8, Pp 108-119 (2021)
institution DOAJ
collection DOAJ
language EN
topic covid-19
akan communities
akan moral thought
communication and cultural shareability
ghana
Social Sciences
H
spellingShingle covid-19
akan communities
akan moral thought
communication and cultural shareability
ghana
Social Sciences
H
Peter Arthur
Charles Ofosu Marfo
Elvis ResCue
Carrying the War against COVID-19 into Ghanaian Communities: The Case of the Akan Community
description Ghana is seriously reeling under the weight of the scourge of the COVID-19; while the scientists are doing their best to provide information concerning the dos and don’ts of the disease, its communication to the people has been a huge problem. This paper uses the qualitative research approach and the Performance and Communication theories to investigate this challenge. The study isolates the Akan communities for this investigation and argues that the Ghana COVID-19 communication uses too many elitist approaches and the local language is rarely used. Again, the paper establishes that the communication falls short of considering the Akans as oral thinkers and completely ignores their ideological identities as a group of people who rely on oral structures in language and morality. The paper further observes that the COVID-19 communication in Ghana fails to recognize the subtle creative processes of translating concepts in English into Akan due to the influence of the contexts of contact. These challenges have resulted in minimum or complete lack of cooperation by Akan communities thus throwing the whole COVID-19 campaign into jeopardy. The paper recommends that the COVID-19 communication should reconfigure its approach to reach the Akan communities.
format article
author Peter Arthur
Charles Ofosu Marfo
Elvis ResCue
author_facet Peter Arthur
Charles Ofosu Marfo
Elvis ResCue
author_sort Peter Arthur
title Carrying the War against COVID-19 into Ghanaian Communities: The Case of the Akan Community
title_short Carrying the War against COVID-19 into Ghanaian Communities: The Case of the Akan Community
title_full Carrying the War against COVID-19 into Ghanaian Communities: The Case of the Akan Community
title_fullStr Carrying the War against COVID-19 into Ghanaian Communities: The Case of the Akan Community
title_full_unstemmed Carrying the War against COVID-19 into Ghanaian Communities: The Case of the Akan Community
title_sort carrying the war against covid-19 into ghanaian communities: the case of the akan community
publisher Noyam Publishers
publishDate 2021
url https://doi.org/10.38159/ehass.2021282
https://doaj.org/article/310dfbf691c148499f4eb10101df772f
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AT charlesofosumarfo carryingthewaragainstcovid19intoghanaiancommunitiesthecaseoftheakancommunity
AT elvisrescue carryingthewaragainstcovid19intoghanaiancommunitiesthecaseoftheakancommunity
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