Corporalidade brasileira na fabricação da identidade nacional

This paper discusses how, through the creation of Embratur (Brazilian Tourism Company) in 1966, an idealized Brazilian female body was constructed and used to help manufacture a national identity, reinforcing the stereotype of the sexualized Brazilian woman. As it was often associated with sex touri...

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Autores principales:	Ana Lúcia Castro, Renata Pires Pinto
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2014
Materias:	national identity body and culture consumption Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/313f8011696a4ffa883d50f9e6851d46
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id	oai:doaj.org-article:313f8011696a4ffa883d50f9e6851d46
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spelling	oai:doaj.org-article:313f8011696a4ffa883d50f9e6851d462021-11-11T15:41:59ZCorporalidade brasileira na fabricação da identidade nacional2177-6229https://doaj.org/article/313f8011696a4ffa883d50f9e6851d462014-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93831121005https://doaj.org/toc/2177-6229This paper discusses how, through the creation of Embratur (Brazilian Tourism Company) in 1966, an idealized Brazilian female body was constructed and used to help manufacture a national identity, reinforcing the stereotype of the sexualized Brazilian woman. As it was often associated with sex tourism, this stereotype received much criticism and led to a negative image of Brazil abroad. However, in the 1990s the official tourism lobby softened the “sexy tone” of its discourse, and in 1999 Embratur received an award from the World Tourism Organization for its campaign to help fight the exploitation of children and youth by sexual tourism. In order to better understand how this change in the idealized Brazilian female body unfolded, it is important to deconstruct beauty standards – focusing on those that apply to Brazilian women as seen from abroad – and their relationship to modern consumer culture. Assuming that the cultural analysis of the female body emerges as an important issue in the field of Social Science, the focus on body image can be viewed as a key element in discussions about the construction of national identity.Ana Lúcia CastroRenata Pires PintoUniversidade do Vale do Rio dos Sinos (UNISINOS)articlenational identitybody and cultureconsumptionSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 50, Iss 1, Pp 34-40 (2014)
institution	DOAJ
collection	DOAJ
language	PT
topic	national identity body and culture consumption Social Sciences H Social sciences (General) H1-99
spellingShingle	national identity body and culture consumption Social Sciences H Social sciences (General) H1-99 Ana Lúcia Castro Renata Pires Pinto Corporalidade brasileira na fabricação da identidade nacional
description	This paper discusses how, through the creation of Embratur (Brazilian Tourism Company) in 1966, an idealized Brazilian female body was constructed and used to help manufacture a national identity, reinforcing the stereotype of the sexualized Brazilian woman. As it was often associated with sex tourism, this stereotype received much criticism and led to a negative image of Brazil abroad. However, in the 1990s the official tourism lobby softened the “sexy tone” of its discourse, and in 1999 Embratur received an award from the World Tourism Organization for its campaign to help fight the exploitation of children and youth by sexual tourism. In order to better understand how this change in the idealized Brazilian female body unfolded, it is important to deconstruct beauty standards – focusing on those that apply to Brazilian women as seen from abroad – and their relationship to modern consumer culture. Assuming that the cultural analysis of the female body emerges as an important issue in the field of Social Science, the focus on body image can be viewed as a key element in discussions about the construction of national identity.
format	article
author	Ana Lúcia Castro Renata Pires Pinto
author_facet	Ana Lúcia Castro Renata Pires Pinto
author_sort	Ana Lúcia Castro
title	Corporalidade brasileira na fabricação da identidade nacional
title_short	Corporalidade brasileira na fabricação da identidade nacional
title_full	Corporalidade brasileira na fabricação da identidade nacional
title_fullStr	Corporalidade brasileira na fabricação da identidade nacional
title_full_unstemmed	Corporalidade brasileira na fabricação da identidade nacional
title_sort	corporalidade brasileira na fabricação da identidade nacional
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2014
url	https://doaj.org/article/313f8011696a4ffa883d50f9e6851d46
work_keys_str_mv	AT analuciacastro corporalidadebrasileiranafabricacaodaidentidadenacional AT renatapirespinto corporalidadebrasileiranafabricacaodaidentidadenacional
_version_	1718434138790297600

Corporalidade brasileira na fabricação da identidade nacional

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