Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness

This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (B rMNs). Because the ability to develop competences abroad is critical for emerging multina tionals competitiveness, we prop...

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Autores principales: Germano Glufke Reis, Maria Tereza Leme Fleury, Afonso Carlos Corrêa Fleury, Felipe Zambaldi
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2015
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Acceso en línea:https://doaj.org/article/31a8e823119f47f69f635ca20c106630
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spelling oai:doaj.org-article:31a8e823119f47f69f635ca20c1066302021-11-11T15:48:06ZBrazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness1807-734Xhttps://doaj.org/article/31a8e823119f47f69f635ca20c1066302015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123035864003https://doaj.org/toc/1807-734XThis study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (B rMNs). Because the ability to develop competences abroad is critical for emerging multina tionals competitiveness, we proposed hypotheses and tested a model for how the competenc es of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of majo r BrMNs. The results suggest that global mindedness, which encompasses global orientation, g lobal knowledge, and global skills, is positively related to the development of subsidiari es ́ competences. By contrast, cultural factors, including power distance and uncertainty a voidance, are negatively related to competences development. Therefore, these dimension s may exert simultaneous and opposing stimuli and unaligned forces that affect the develo pment of competences abroad, generating a “tug of war” effect.Germano Glufke ReisMaria Tereza Leme FleuryAfonso Carlos Corrêa FleuryFelipe ZambaldiFUCAPE Business Schoolarticleglobal mindsetculturesubsidiariesemerging multinationalsorganizational competencesBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 12, Iss 1, Pp 55-79 (2015)
institution DOAJ
collection DOAJ
language EN
PT
topic global mindset
culture
subsidiaries
emerging multinationals
organizational competences
Business
HF5001-6182
spellingShingle global mindset
culture
subsidiaries
emerging multinationals
organizational competences
Business
HF5001-6182
Germano Glufke Reis
Maria Tereza Leme Fleury
Afonso Carlos Corrêa Fleury
Felipe Zambaldi
Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
description This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (B rMNs). Because the ability to develop competences abroad is critical for emerging multina tionals competitiveness, we proposed hypotheses and tested a model for how the competenc es of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of majo r BrMNs. The results suggest that global mindedness, which encompasses global orientation, g lobal knowledge, and global skills, is positively related to the development of subsidiari es ́ competences. By contrast, cultural factors, including power distance and uncertainty a voidance, are negatively related to competences development. Therefore, these dimension s may exert simultaneous and opposing stimuli and unaligned forces that affect the develo pment of competences abroad, generating a “tug of war” effect.
format article
author Germano Glufke Reis
Maria Tereza Leme Fleury
Afonso Carlos Corrêa Fleury
Felipe Zambaldi
author_facet Germano Glufke Reis
Maria Tereza Leme Fleury
Afonso Carlos Corrêa Fleury
Felipe Zambaldi
author_sort Germano Glufke Reis
title Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
title_short Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
title_full Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
title_fullStr Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
title_full_unstemmed Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
title_sort brazilian multinationals ́ competences: impacts of a “tug of war” between cultural legacies and global mindedness
publisher FUCAPE Business School
publishDate 2015
url https://doaj.org/article/31a8e823119f47f69f635ca20c106630
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