Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana

The relationship between market orientation and firm performance and mediating influence of many external factors has been researched extensively across various contexts. However, little focus has been on mediating roles of internal organisational variables such as internal communication, which coul...

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Autores principales:	Adu Danso, Kofi Poku, Ahmed Agyapong
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2017
Materias:	market orientation internal communication mediation market performance telecom industry in ghana Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/31d75203bbd44c74aa252fc4e4984a3f
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spelling	oai:doaj.org-article:31d75203bbd44c74aa252fc4e4984a3f2021-12-02T14:35:47ZMediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana2331-197510.1080/23311975.2017.1403713https://doaj.org/article/31d75203bbd44c74aa252fc4e4984a3f2017-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2017.1403713https://doaj.org/toc/2331-1975The relationship between market orientation and firm performance and mediating influence of many external factors has been researched extensively across various contexts. However, little focus has been on mediating roles of internal organisational variables such as internal communication, which could potentially channel the effects of market orientation on performance. And this was examined using questionnaire survey of 95 managers from all the telecommunication companies in Ghana. Results show internal communication as a conduit, fully transmitting the positive effects of each dimension of market orientation on market performance. Therefore, enhancement of internal communication could offer unique capabilities for significant market performance.Adu DansoKofi PokuAhmed AgyapongTaylor & Francis Grouparticlemarket orientationinternal communicationmediationmarket performancetelecom industry in ghanaBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 4, Iss 1 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	market orientation internal communication mediation market performance telecom industry in ghana Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	market orientation internal communication mediation market performance telecom industry in ghana Business HF5001-6182 Management. Industrial management HD28-70 Adu Danso Kofi Poku Ahmed Agyapong Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana
description	The relationship between market orientation and firm performance and mediating influence of many external factors has been researched extensively across various contexts. However, little focus has been on mediating roles of internal organisational variables such as internal communication, which could potentially channel the effects of market orientation on performance. And this was examined using questionnaire survey of 95 managers from all the telecommunication companies in Ghana. Results show internal communication as a conduit, fully transmitting the positive effects of each dimension of market orientation on market performance. Therefore, enhancement of internal communication could offer unique capabilities for significant market performance.
format	article
author	Adu Danso Kofi Poku Ahmed Agyapong
author_facet	Adu Danso Kofi Poku Ahmed Agyapong
author_sort	Adu Danso
title	Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana
title_short	Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana
title_full	Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana
title_fullStr	Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana
title_full_unstemmed	Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana
title_sort	mediating role of internal communications in market orientation and performance of mobile telecom firms: evidence from ghana
publisher	Taylor & Francis Group
publishDate	2017
url	https://doaj.org/article/31d75203bbd44c74aa252fc4e4984a3f
work_keys_str_mv	AT adudanso mediatingroleofinternalcommunicationsinmarketorientationandperformanceofmobiletelecomfirmsevidencefromghana AT kofipoku mediatingroleofinternalcommunicationsinmarketorientationandperformanceofmobiletelecomfirmsevidencefromghana AT ahmedagyapong mediatingroleofinternalcommunicationsinmarketorientationandperformanceofmobiletelecomfirmsevidencefromghana
_version_	1718391062855155712

Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana

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