Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana

The relationship between market orientation and firm performance and mediating influence of many external factors has been researched extensively across various contexts. However, little focus has been on mediating roles of internal organisational variables such as internal communication, which coul...

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Auteurs principaux: Adu Danso, Kofi Poku, Ahmed Agyapong
Format: article
Langue:EN
Publié: Taylor & Francis Group 2017
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Accès en ligne:https://doaj.org/article/31d75203bbd44c74aa252fc4e4984a3f
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